Jump to Main ContentJump to Primary Navigation
Top

Watch Wes Anderson’s beautiful H&M Christmas film

hm.jpg

Christmas is so much more than food, presents and board games, it’s also about which retailer comes out on top in the race to the best festive advert.

In recent years, John Lewis’ powerful Christmas adverts have been known to reduce adults to tears and have become – much like the classic Coca Cola advert – a seasonal milestone, something to await with baited breath.


Read more: The politics of present-giving: from writing lists to unwanted gifts


In fact, the co-op’s popular short films have become so successful that they’ve led other retailers to up their game. This year, we saw a deluge of high-budget, high-emotion adverts, all in competition to get the most tears out of viewers.

And now, H&M have thrown down the gauntlet, bringing out a Christmas short directed by none other than Oscar-nominated director, Wes Anderson.

h&m

Entitled, Come Together, H&M’s film is classic Anderson, shot in the retro pastel tones of the Royal Tenenbaums and The Darjeeling Limited.

The film stars actor Adrien Brody, from Anderson’s Grand Budapest Hotel, as the lead.

It takes place on a sleeper train, which is travelling through snowy climes on Christmas Eve. Brody plays the train’s conductor, and passengers are dressed in the store’s winter collection – a mix of loungewear and formal garb.


Read more: The greatest pearls of life wisdom from Christmas films


The advert “captures the holiday mood for both dressing up and getting cosy with loved ones,” says H&M’s head of design, Pernilla Wohlfahrt.

Southern Rail and Thameslink travellers will be familiar with the struggle of Anderson’s train, which sees a major delay. But will the conductor allow this to ruin Christmas for all the passengers? You’ll have to watch the film to find out, but Brody says:

“This story may resonate more than ever at a time in the world where we could all do with giving a stranger a hug.”

It’s what we all need after surviving 2016...

Related

james corden greatest gift.jpg

James Corden stars (and sings) in Sainsbury’s catchy Christmas 2016 ad

mrs claus hillary clinton.jpg

M&S’s Christmas advert could be a subtle tribute to Hillary Clinton

white christmas uk.jpg

England set for a White Christmas, says Met Office

Comments

More

Are you ready for the ultimate gin and gingerbread masterclass?

Lessons take place in a luxury spa, if that helps to seal the deal…

by Kayleigh Dray
22 Feb 2017

This is officially the best place to live in the UK

And, surprise surprise, it isn’t London…

by Kayleigh Dray
22 Feb 2017

This Is Us star asks viewers to reach out to lost loved ones

“Tomorrow is not promised”

by Kayleigh Dray
22 Feb 2017

Inside the bar where men aren't allowed to approach women

"If a gentleman is lucky enough to be approached by a lady, he speaks to her as if he would speak to his mother”

by Sarah Biddlecombe
22 Feb 2017

Everything you need to know about growing your own vegetables

(Even if you don't have loads of space)

by Sarah Biddlecombe
21 Feb 2017

Calling all vino fans: are you ready for red wine ice cream?

Ice cream and red wine, together at last…

by Kayleigh Dray
21 Feb 2017

Letters penned 100 years apart show unchanging attitude to abortion

"I'm in the family way again, and I'm nearly crazy..."

by Sarah Biddlecombe
21 Feb 2017

Woman opens up about having her grandmother as her bridesmaid

“She’s my best friend”

by Kayleigh Dray
21 Feb 2017

Artist captures how mental illness feels with sketches of houses

“It belongs to our lives and we must not stigmatise it”

by Sarah Biddlecombe
21 Feb 2017

Pair cheese and wine like a pro with this incredible interactive map

Winchester Aged Gouda with a glass of Amarone della Valpolicella, anyone?

by Moya Crockett
21 Feb 2017