Jump to Main ContentJump to Primary Navigation
Top

What Do You Call It?

femfresh24.jpg
femfresh22-hero.jpg

Update: Femfresh was forced to take down its Facebook page over the weekend following a social media storm that erupted over its ad campaign: namely its avoidance of the word vagina (instead using a string of what some saw as infantile euphemisms such as "froo froo" and "pom pom") and also because of questions that arose over the need for a vaginal wash at all. It comes nearly two weeks after Stylist first reported on the Femfresh campaign, as below. What do you think about the developments since then? Is it a justified response or an over-reaction? And how does it tie in with the debate already taking place in our comments section? Let us know, below.

Femfresh has been getting people in a lather with its bright and brazen vaginal wash adverts that are plastered proudly on phoneboxes, buses and in magazines across the country, with the strapline "Woohoo for my froo froo".

The company, owned by US cosmetics giant Church & Dwight, ditched discreet in favour of a life-size female model, open-mouthed with delight, alongside the line: "Whatever you call it, love it."

Aware that "froo froo" may not be the moniker of choice for many women, the company helpfully provides a list of equally kitsch labels for the female genitalia, along the lines of "pom pom", "fancy" and "va jay jay". And so on.

The brand is keen for female fans to interact with it about intimate hygiene, and life in general, on social networking sites, recently launching a Twitter page and posting updates on Facebook.

One update from the company last month read: "Summer is finally here!! Take a look at our top sunshine essentials for you and your La la."

Is Femfresh spot-on with its vaginal nicknames? Are you in proud possession of a Fancy", a "Kitty" or a "La la"? Or are you more in the Inga "C**t: A Declaration of Independence" Muscio school of thought? Do you even name your body parts?

Let us know on Twitter/in the comments section below.

Words: Anna Pollitt

Related

cosmeticsurgery.jpg

Divorce drives women to have 'intimate' surgery

caitlinmoranseconimage.jpg

Caitlin Moran's guide to being a modern feminist

FeministBooks.jpg

50 essential feminist books

More

The deadly secret hidden within that creepy Game of Thrones hug

Spoilers are coming…

by Kayleigh Dray
18 Aug 2017

Why it’s totally fine if you don’t have a ‘work wife’

Having friends at work is nice – but it’s not the be all and end all

by Moya Crockett
18 Aug 2017

Meteorologist’s epic response to troll who called her “disgusting”

“Enough is enough.”

by Sarah Biddlecombe
18 Aug 2017

Acts of love, humanity and solidarity following the Barcelona attack

In the darkness, there is light.

by Moya Crockett
18 Aug 2017

How you can help those caught up in the Barcelona attack

The ways you can support the victims, survivors and investigation

by Kayleigh Dray
18 Aug 2017

People are furious about Trump’s response to the Barcelona attack

The world is sick of his double-standard on terrorism

by Kayleigh Dray
18 Aug 2017

Ryan Phillipe on how he tackles depression

“I’m thinking about how to focus and steady myself”

by Susan Devaney
17 Aug 2017

Are black girls being forced to grow up too fast?

A study has shown that black girls as young as five are seen as more adult than their white peers

by Kemi Alemoru
17 Aug 2017

Teen receives sickening messages after asking for career advice

This businessman's response was shocking

by Sarah Biddlecombe
17 Aug 2017

We want everything from this new high-street Disney collaboration

Seriously magical

by Megan Murray
17 Aug 2017