Jump to Main ContentJump to Primary Navigation
Top

What your London borough says about you; study finds different areas attract distinct personalities

509140721.jpg
standard-tube-map.jpg

Finding the perfect place to live in the capital can often be a gruelling and time-consuming task. But scientists have found that matching your personality to an area could be more important in determining your future happiness, than property prices, the commute to work and distance from a local pub.

According to a team of researchers at Cambridge University who studied results from BBC’s Big Personality Test - which polled 56,000 Londoners on their psychological traits - different neighbourhoods in the capital attract distinct personality types. 

Scroll down to see what your borough says about you

A series of fascinating maps created by the team of scientists divides London according to six characteristics - life satisfaction, extraversion, emotional stability, agreeableness, conscientiousness and openness.

On each map, the red clusters suggests high levels and blue shows low levels. For example, south-west London appears to house the greatest number of extroverts, including areas such as Fulham, Wandsworth and Richmond.

Londoners in the city, Islington and Hackney appear to be more open to new experiences and residents in Croyden, Bromley, Richmond and East Hillingdon and Harrow appear to be most conscientious.

life-london-personality-map

Red indicates high levels, while blue indicates low levels of the psychological trait

Map of London's boroughs

Areas with highest concentration of each personality trait

Extraversion
Fulham
Wandsworth
Richmond

Emotional stability
Richmond
Wandsworth
Wimbledon

Agreeableness
Most of greater London, but particularly:
North Hillingdon
South Brent
Kingston upon Thames
West Bromley

Conscientiousness
Merton
Bromley
Hillingdon
Harrow

Openness to experience
Hackney
The City
South Islington

Life satisfaction
Richmond
Fulham

“These findings not only add to our understanding of the ways in which our personalities relate to our physical environments, but they also provide potentially useful information for choosing a place to live,” says Dr Jason Rentfrow, of the Department of Psychology at Cambridge University.

“Granted, most people don’t have the luxury of complete control over where they live, but given their budgets, people can decide whether it’s more important to live in the centre of town, where daily life is vibrant and accommodation is small, or further out where daily life is slower but space is more plentiful.

“Making the decision that fits with your personality could have an effect on your overall life satisfaction,” he adds.

Images: Dr. Markus Jokela (University of Helsinki), ONS

Related

rexfeatures_4144596a.jpg

Global survey reveals the happiest places in the world

The Gate Restaurant.jpg

London's best restaurants and bars for healthy eating

the-holiday-2006.jpg

The real-life rental costs of famous fictional British homes

Comments

More

Watch the risqué new trailer for Fifty Shades Darker

Christian Grey is back...

by Sarah Biddlecombe
07 Dec 2016

New social platform wants to make sure nobody’s lonely this Christmas

“It’s like Tinder, but for Christmas”

by Amy Lewis
07 Dec 2016

How to buy bubbles: 8 incredible Champagnes under £30

Fantastic fizz

by Amy Swales
07 Dec 2016

Holiday hack gets you 18 days off work in a row, using just 9 days

And for our next trick we’ll turn 9 days of annual leave into 18…

by Kayleigh Dray
07 Dec 2016

Say hello to London’s first ever vegan fried chicken shop

Sounds impossible, is actually genius.

by Amy Lewis
07 Dec 2016

Revealed: the 25 best companies to work for in 2017

Time to brush up on your CV?

by Sarah Biddlecombe
07 Dec 2016

13 white wines that aren't Chardonnay, Pinot Grigio or Sauvignon Blanc

Sick of the usual suspects?

by Victoria Gray
07 Dec 2016

You need to watch this unlikely Christmas advert hit

We’re not crying, we just have something in our eye…

by Kayleigh Dray
07 Dec 2016

Your new £5 note might be worth £50,000 if it has this secret doodle

There are four notes in circulation with a tiny hidden addition

by Amy Swales
07 Dec 2016

Son shares mum's struggle to sell crafts: Twitter comes to the rescue

This may restore (some of) your faith in 2016.

by Amy Lewis
06 Dec 2016