World's funniest magazine covers - Life - Stylist Magazine

An advertising publication that claims to to be the "world’s most stolen magazine" decided satire is the best form of defence against potential thieves, releasing a range of fake covers centred around obscure pastimes and dull hobbies.

Lürzer's Archive, a creative resource widely subscribed by advertising professionals, claims the magazine is a magnet for offices' light-fingered types, so marketeers Leo Burnett/Arc London came up with an anti-theft device to "turn the un-putdownable into something un-pickupable."

It created a range of authentic looking "untouchable covers", including titles such as Bucket Collector, which boasts features such as "Ming Dynasty Bucket Fetches £14 At Auction" and De-Worming World, that asks, "Are you too cool for stool?"

One of our favourites, Spreadsheet Enthusiast, offers the shameless strapline "99 Problems [but a batch ain't one]. Jay-Z would surely be proud.

"Is it a genuine doily or only a crocheted placemat", Doily News screams at us, above.

Ben Gough, the Leo Burnett/Arc London creative behind the concept said, “I wanted to do one magazine called Bollards but, amazingly, that already exists.”

Please, tell us of any painfully dull/unintentionally funny real-life publications you've come across on Twitter or in the comments section below.

Words: Anna Pollitt, Pictures: Lürzer's Archive

Tags: magazine, covers

Comments

There are currently no comments for this article.