Jump to Main ContentJump to Primary Navigation
Top

Meet the world's most comfortable bra

brahero.jpg
brahero2.jpg

This stretch fabric bra may not ignite the flames of passion but it has been given the OK by more than 10,000 women.

Made by infomercial maestros JML - who brought us such wonders as the Stainz R Out cleaning range and the Pedi egg - the Belvia bra has been chosen as product of the year in an independent survey.

On the plus-side, the bra is hook-free, underwire-free and is made from a breathable fabric that moulds to the wearers body and in doing so, JML says gets rid of the "dreaded fat back effect".

On the downside, it looks as comfortable as it sounds.

The JML models get ready for a comfortable day ahead in their Belvia bras

Nonetheless, the firm shifted a staggering 1.5 million Belvias last year alone and more than 10,000 women chose it as Product of the Year in the the world's largest independent consumer-voted survey.

Perhaps aware that the range is some way off being described as "lingerie" , JML has recently added a lace line and offers the bra in pink, blue and purple, as well as the standard white, black and matronly beige.

Let us know what matters to you in the underwear department below or on Twitter

Words: Anna Pollitt. Images: JML

Related

sag-hero.jpg

SAG Awards 2013: Red carpet arrivals

sasshero22.jpg

Sass & Bide launches online shop

holidays.jpg

10 Holidays for the food obsessed

Comments

More

This is how much the houses in Big Little Lies cost

Spoiler: they're VERY expensive.

by Hayley Spencer
23 Mar 2017

Scientists reveal why you need to stop flaking on plans with friends

Don't flake it 'til you make it

by Kayleigh Dray
23 Mar 2017

Revealed: the number one reason that women break up with their partner

The truth hurts

23 Mar 2017

Been zombied? There’s now a name for this confusing dating behaviour

It's time to talk about the zombies of the dating world...

23 Mar 2017

10 female anthems to share with your mum this Mother's Day

The most moving anthems about motherhood by our favourite female artists.

by Alice Vincent
23 Mar 2017

Londoners share messages of unity and defiance after Parliament attack

“Londoners will never be cowed by terrorism”

by Kayleigh Dray
23 Mar 2017

Games developers donate to girls gaming project after sexist trolling

“It can feel a little helpless to see this stuff and not feel there’s anything positive you can do”

by Amy Swales
22 Mar 2017

10 cocktail recipes inspired by iconic women authors

Intoxicating recipes and feminist literary history: a winning combination.

by Moya Crockett
22 Mar 2017

Footballer charged with murder of ex claims he's 'not a bad guy'

The brazen goalkeeper said 'mistakes happen in life'

22 Mar 2017

This psychologist posted a shopping selfie for an excellent reason

“Everyone around you absorbs every word you say about your body”

by Kayleigh Dray
22 Mar 2017