Stella McCartney today launches her very first app for the iPad - and Team Stylist couldn't be more excited.
The launch issue, which is free to download, features a news section with updates from the label, an exclusive first look backstage at the recent Summer 2011 show in Paris and a performance by N*E*R*D at the after party.
Elsewhere there's a section called 'Stella's Diary' which details the day of her Spring 2011 presentation in New York and consists of an animated collage of Polaroid pics by artist Jeremy Kost, a video starring Dree Hemingway in the most iconic looks from the Winter collection, an interview with the world’s tennis number 1, Caroline Wozniacki, the face of the Adidas by Stella McCartney tennis collection and a fun and playful story on the recently launched Stella McCartney kids collection by Ryan McGinley, whose drawings also features on the homepage of the newly redesigned Stella McCartney website.
Unsurprisingly, it's a truly beautiful app, and an essential download for fans of the label.
Download at iTunes.
