Following the deaths of Philando Castile and Alton Sterling in police shootings last week, a new video from Alicia Keys and the We Are Here Movement highlights the senseless reasons that black people have been killed in America.
The video, named '23 Ways You Could Be Killed If You Are Black in America', features influential figures in entertainment such as Beyoncé, Rihanna, ASAP Rocky and Queen Latifah. Each star reads what a black victim was doing prior to being killed, before a photo emblazoned with their name is shown.
Beyoncé highlights Castile's case, saying: "Riding in your girlfriend's car with a child in the back," while Taraji P. Henson relays how Sterling was killed after simply "Selling CDs outside of a supermarket."
Rihanna appears at the end of the video stating the common theme in each case is that these everyday actions were seen as "not servile enough".
Keys then closes the video with a powerful call for action from President Obama and Congress. "The time for change is now," she says. "We demand radical transformation to heal a long history of systemic racism so that all Americans have the equal right to live and to pursue happiness."
You can find out more about We Are Here and its petition for change here.
Watch the moving campaign video in full below.