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Penelope Cruz sizzles in new Campari campaign
Stars and their smokin' shoots
Her husband Javier Bardem has hit headlines with his brilliant turn in Bond flick Skyfall, and now Penelope Cruz is garnering her own column inches by unveiling her 2013 Campari calendar. The Oscar-winning actress presented next year's project at a cocktail party in Milan last night (13 November), joining a gallery of iconic Campari faces including Salma Hayek, Jessica Alba and Eva Mendes.
Campari is famed for bringing together some of the world's most beautiful stars and world-class photographers in its sumptuous annual calendars, which are characterised by dramatic, intricate and highly stylised imagery. Take a look at some of the stunning campaign photos from Penelope's shoot, along with those from years gone by, in our Campari retrospective below.
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The Campari Calendar, 2013
38-year-old actress and mother Penelope Cruz is… More details
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The Campari Calendar, 2013
38-year-old actress and mother Penelope Cruz is the face of the 2013 Campari calendar, in a campaign titled Kiss Superstition Goodbye.
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The Campari Calendar, 2013
The shoot by internationally renowned fashion… More details
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The Campari Calendar, 2013
The shoot by internationally renowned fashion photographer Kristian Schuller aims to take the audience on a mystical and beautiful visual voyage.
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The Campari Calendar, 2013
It features a variety of red-themed dresses and… More details
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The Campari Calendar, 2013
It features a variety of red-themed dresses and shoes from top fashion houses including Monique Lhuillier and Salvatore Ferragamo.
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The Campari Calendar, 2013
The shoot sees Penelope interacting with common… More details
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The Campari Calendar, 2013
The shoot sees Penelope interacting with common superstitions, such as black cats, broken mirrors, walking under ladders and walking on pavement cracks.
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The Campari Calendar, 2013
Penelope said, "I have really enjoyed… More details
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The Campari Calendar, 2013
Penelope said, "I have really enjoyed starring in it, I found the superstitious theme extremely intriguing and stimulating.
"It's been a pleasure to work with such a talented and professional team, particularly Kristian Schuller, the calendar photographer, since I really admire his work."
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The Campari Calendar, 2013
"As an actress I am often challenged to… More details
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The Campari Calendar, 2013
"As an actress I am often challenged to portray the ‘unexplainable’ and this shoot was no different," the Vicky Cristina Barcelona star continued.
"We created a character who had to portray a strong, positive attitude, and really get to the heart of each superstition and dispel these myths by promoting confidence. I hope people enjoy the photos as much as we have enjoyed creating them."
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The Campari Calendar, 2013
Photographer Kristian Schuller was equally… More details
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The Campari Calendar, 2013
Photographer Kristian Schuller was equally enthusiastic.
"Working with Penelope was a dream," he said. "She fully embraced the photo shoot and brought the theme to life with such passion and confidence, ensuring she was the central focus in every shot!"
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The Campari Calendar, 2013
Only 9,999 copies of the calendar are printed… More details
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The Campari Calendar, 2013
Only 9,999 copies of the calendar are printed each year and they will be distributed to friends of Campari internationally, rather than going on sale.
Click on to take a look at Campari stars from years gone by...
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The Campari Calendar, 2007
Sultry actress Salma Hayek fronted the 2007… More details
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The Campari Calendar, 2007
Sultry actress Salma Hayek fronted the 2007 campaign.
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The Campari Calendar, 2007
The calendar series was titled "Hotel… More details
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The Campari Calendar, 2007
The calendar series was titled "Hotel Campari."
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The Campari Calendar, 2007
It aimed to blend art and advertising via bold… More details
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The Campari Calendar, 2007
It aimed to blend art and advertising via bold and provocative shots.
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The Campari Calendar, 2007
The series of 12 stunning photos were taken by… More details
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The Campari Calendar, 2007
The series of 12 stunning photos were taken by legendary photographer to the stars, Mario Testino.
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The Campari Calendar, 2007
Each shot promoted the concept of "12 months… More details
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The Campari Calendar, 2007
Each shot promoted the concept of "12 months of pure passion."
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The Campari Calendar, 2008
In 2008, Campari's dramatic calendar stories… More details
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The Campari Calendar, 2008
In 2008, Campari's dramatic calendar stories continued with actress Eva Mendes.
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The Campari Calendar, 2008
Titled "Campari Tales," the photos… More details
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The Campari Calendar, 2008
Titled "Campari Tales," the photos emanated the idea of an "adult, glamorous and glossy" storybook.
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The Campari Calendar, 2008
Each shot had an intense fairytale element to it… More details
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The Campari Calendar, 2008
Each shot had an intense fairytale element to it - captured in incredible colour by photographer Marino Parisotto.
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The Campari Calendar, 2008
The portraits drew their focus from Eva's… More details
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The Campari Calendar, 2008
The portraits drew their focus from Eva's "enchanting beauty."
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The Campari Calendar, 2008
Her "alluring sensuality" was said to… More details
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The Campari Calendar, 2008
Her "alluring sensuality" was said to be "absolute protagonist" in the campaign.
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The Campari Calendar, 2009
Hollywood actress Jessica Alba took to the helm… More details
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The Campari Calendar, 2009
Hollywood actress Jessica Alba took to the helm in the 2009 campaign.
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The Campari Calendar, 2009
Mario Testino returned to the series to shoot the… More details
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The Campari Calendar, 2009
Mario Testino returned to the series to shoot the star in all her Fifties-esque glory.
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The Campari Calendar, 2009
The calendar was given the name "Club… More details
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The Campari Calendar, 2009
The calendar was given the name "Club Campari."
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The Campari Calendar, 2009
Its inspiration was an imaginary club - "a… More details
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The Campari Calendar, 2009
Its inspiration was an imaginary club - "a place of pure enjoyment" - where magic and temptation fused into one.
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The Campari Calendar, 2009
A playful and sophisticated atmosphere was also… More details
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The Campari Calendar, 2009
A playful and sophisticated atmosphere was also envisaged to create an "explosive mix" of joie de vivre.
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The Campari Calendar, 2010
It was the turn of former Bond girl Olga… More details
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The Campari Calendar, 2010
It was the turn of former Bond girl Olga Kurylenko's to take the spotlight in 2010.
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The Campari Calendar, 2010
She starred in a series known as "Campari… More details
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The Campari Calendar, 2010
She starred in a series known as "Campari Milano."
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The Campari Calendar, 2010
The city of Milan - "at once dynamic,… More details
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The Campari Calendar, 2010
The city of Milan - "at once dynamic, languid and demanding" - formed a common thread in each of the shots.
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The Campari Calendar, 2010
The campaign aimed to draw attention to… More details
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The Campari Calendar, 2010
The campaign aimed to draw attention to "intriguing moments and the city's most absorbing ritual: the aperitif."
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The Campari Calendar, 2010
Up-and-coming Italian photographer Simone Nervi… More details
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The Campari Calendar, 2010
Up-and-coming Italian photographer Simone Nervi was chosen to immortalise the Olga for the calendar.
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The Campari Calendar, 2010
This year saw a break with tradition with… More details
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The Campari Calendar, 2010
This year saw a break with tradition with Campari's first male protagonist, in the form of Hollywood actor Benicio Del Toro.
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The Campari Calendar, 2010
Benicio's campaign was titled "The Red… More details
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The Campari Calendar, 2010
Benicio's campaign was titled "The Red Affair" and told the story of a charismatic arts connoisseur.
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The Campari Calendar, 2011
Partly influenced by cinema, the calendar was… More details
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The Campari Calendar, 2011
Partly influenced by cinema, the calendar was shot by internationally acclaimed photographer Michel Comte.
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The Campari Calendar, 2012
Supermodel, Milla Jovovich appeared in the 2012… More details
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The Campari Calendar, 2012
Supermodel, Milla Jovovich appeared in the 2012 Campari calendar, in a shoot titled It’s the end of the world, baby!
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The Campari Calendar, 2012
The project, by futuristic photographer Dimitri… More details
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The Campari Calendar, 2012
The project, by futuristic photographer Dimitri Daniloff, took its inspiration from an ancient Mayan cultural prediction that the world as we know would end on 21 December 2012 and enter a transformative period.
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The Campari Calendar, 2012
"As a model and an actress, this was an… More details
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The Campari Calendar, 2012
"As a model and an actress, this was an exciting new challenge for me, combining the skills to bring to life each of the hypothetical events in a theatrical, yet sophisticated way," said Milla.
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