Feminist Lola Okolosie says:

You’ve no doubt spotted the term misogynoir somewhere online and wondered what the hell it meant.

Though you might feel like a royal berk if you were to say out loud, here’s an attempt at explaining why it is absolutely necessary to black women that all feminists call it out when they see it happening.

The term was coined by black feminist Moya Bailey and expanded upon by Trudy, of the blog, Gradient Liar. It explains the ways in which black women specifically are made to feel less than worthless in a society that values whiteness and masculinity.

Let me take you back to 2011 and the work of evolutionary psychologist, Dr. Satoshi Kanazawa of the London School of Economics, who provided a text book example of misogynoir.

Published in Psychology Today, Kanazawa's ‘research’ posed the question ‘Why Are Black Women Less Physically Attractive than Other Women?’

Anyone else think this sounds like utter quackery? Kanazawa concluded his homage to Nazi eugenics propaganda by stating this ‘unattractiveness’ is the result of black women’s higher testosterone levels. In other words: we’re not quite women.

It’s all there in Kanazawa’s article: the reduction of women to nothing more than aesthetics that is typical of misogyny, the racism that tries to explain itself as rational and objective, all co-mingling to place black women at the very bottom of the female pile.

“Misogynoir is a very real problem and feminism can no longer ignore it”