Jump to Main ContentJump to Primary Navigation
Top

First look: Rihanna's Armani video

Rihanna-Armani-Jeans-2.jpg
Rihanna-Armani-Jeans-3.jpg
Rihanna-Armani-Jeans-1.jpg

Armani Jeans have just released the full-length version of their new video ad, starring Rihanna.

The film was shot by the director behind some of Madonna's biggest videos, Johan Renck, it combines traces of metropolitan storytelling, cops ‘n robbers movies with an ode to film noir, but with a lighter and ironic touch.

In the short film, which can be viewed below, the Barbadian singer - whose signature red locks have been replaced by a new blonde hairstyle - is seen in a vintage car in a deserted car park. After receiving a special delivery, she is pictured changing from a little black dress and heels into a pair of Armani jeans and a leather jacket, all whilst still on the backseat.

Related

Rihanna-Tube-1.jpg

Rihanna rides the tube to London gig

hero2.jpg

50 female pop pioneers

Brigitte-Bardot.jpg

10 most stylish women of all time

Comments

More

Kylie Minogue explains why she's decided to change her name

“Minogue has never tripped off the tongue”

by Kayleigh Dray
23 Jan 2017

Anne Hathaway and Rebel Wilson’s new film is inspired by Donald Trump

Its title? Nasty Women.

by Moya Crockett
20 Jan 2017

Obama pens moving farewell letter to the US people

“You made me a better President, and you made me a better man”

by Kayleigh Dray
20 Jan 2017

The best A-list Instagrams from the week so far

From Naomi Campbell's super throwback to Mindy Kaling's farewell

by Nicola Colyer
20 Jan 2017

Melania Trump refuses to let Donald direct her at inauguration event

He was seen barking instructions at her – but she ignored him and walked away

by Kayleigh Dray
20 Jan 2017

David Beckham confirmed for special Desert Island Discs episode

Time to find out what it’s like to be stuck on a desert island with David Beckham

by Kayleigh Dray
20 Jan 2017

Chrissy Teigen wants you to know that everyone gets stretch marks

In her words: “Whatevs.”

by Moya Crockett
20 Jan 2017

Lena Dunham talks about painful endometriosis battle in podcast

“I felt like I’d done something terribly wrong just by wanting to feel better”

by Kayleigh Dray
20 Jan 2017

Kim Kardashian joins the cast of a movie about a jewel heist

And brings Kendall Jenner along for the ride.

by Moya Crockett
19 Jan 2017

Blake Lively's important message to women during these difficult times

“You are valuable, and no one can limit you”

by Kayleigh Dray
19 Jan 2017