Jump to Main ContentJump to Primary Navigation
Top

First look: Rihanna's Armani video

Rihanna-Armani-Jeans-2.jpg
Rihanna-Armani-Jeans-3.jpg
Rihanna-Armani-Jeans-1.jpg

Armani Jeans have just released the full-length version of their new video ad, starring Rihanna.

The film was shot by the director behind some of Madonna's biggest videos, Johan Renck, it combines traces of metropolitan storytelling, cops ‘n robbers movies with an ode to film noir, but with a lighter and ironic touch.

In the short film, which can be viewed below, the Barbadian singer - whose signature red locks have been replaced by a new blonde hairstyle - is seen in a vintage car in a deserted car park. After receiving a special delivery, she is pictured changing from a little black dress and heels into a pair of Armani jeans and a leather jacket, all whilst still on the backseat.

Related

Rihanna-Tube-1.jpg

Rihanna rides the tube to London gig

hero2.jpg

50 female pop pioneers

Brigitte-Bardot.jpg

10 most stylish women of all time

Comments

More

Pirelli’s all-black 2018 calendar makes a statement about inclusivity

The tyre manufacturer aims to continue shaking off its reputation with a beautiful fairy-tale shoot

by Amy Swales
21 Jul 2017

The best A-list Instagrams from the week so far

From Nicole Scherzinger's glam squad to Reese Witherspoon's hair hack

by Nicola Colyer
21 Jul 2017

Lana Del Rey is changing her aesthetic because of Donald Trump

"I’m not going to have the American flag waving while I’m singing Born to Die."

by Moya Crockett
20 Jul 2017

BBC ever so politely shuts down backlash over first female Doctor Who

Some “unhappy” viewers contacted the broadcaster about Jodie Whittaker’s casting

by Kayleigh Dray
20 Jul 2017

“I have my demons”: Neelam Gill on racism, modelling and mental health

Stylist’s cover star is outspoken, honest and on the up

by Anita Bhagwandas
19 Jul 2017

Actresses who have braved playing iconic women from history

As Felicity Jones signs up to play Ruth Bader Ginsburg, we take a look at other movie stars who have played real-life legends

by Moya Crockett
19 Jul 2017

Madonna launches legal battle to get her Tupac breakup letter back

The emotional letter was set to go up for auction – but Madonna says it was taken without her consent

by Moya Crockett
19 Jul 2017

Kate Middleton’s honest response to being called “perfect”

The Duchess of Cambridge isn’t here for the myth of perfection

by Kayleigh Dray
18 Jul 2017

Christine Bleakley is over people asking when she’s going to have kids

“Everyone seems to be fascinated by my body clock…”

by Kayleigh Dray
17 Jul 2017

Woman cancels her wedding and invites homeless people to the party

“It’s a great opportunity to spread love.”

by Moya Crockett
17 Jul 2017