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First look: Rihanna's Armani video


Armani Jeans have just released the full-length version of their new video ad, starring Rihanna.

The film was shot by the director behind some of Madonna's biggest videos, Johan Renck, it combines traces of metropolitan storytelling, cops ‘n robbers movies with an ode to film noir, but with a lighter and ironic touch.

In the short film, which can be viewed below, the Barbadian singer - whose signature red locks have been replaced by a new blonde hairstyle - is seen in a vintage car in a deserted car park. After receiving a special delivery, she is pictured changing from a little black dress and heels into a pair of Armani jeans and a leather jacket, all whilst still on the backseat.



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