Jump to Main ContentJump to Primary Navigation
Top

Conscious uncoupling was not my idea says Gwyneth Paltrow, as she discusses “misperception” of lifestyle site Goop

rexfeatures_4917864o.jpg

Since launching her Goop lifestyle newsletter and website in 2008, Gwyneth Paltrow has come in for a fair whack of criticism and mockery, not least over a recent recommendation of a vaginal steam treatment and the use of the term “conscious uncoupling” in the announcement of her split from Chris Martin.

But the actress has defended the “misperception” of her website in a new interview, and says she was not responsible for the phrase “conscious uncoupling” appearing in her blog, posted in March last year.

Speaking to Fast Company magazine, Paltrow claimed her detractors often haven't actually read Goop themselves. “I do think a lot of the misperception comes from people who haven’t actually gone on the site, because a lot of the things you see or hear, we’re like, ‘We never said that, never wrote that, that’s not the price point, or this was totally out of context,’” she explains. 

“It seems that when people really engage, they understand who we are and what we’re doing.”

The Oscar-winning actress says it was her editor Elise Loehnen who penned the often-mocked title of her separation post: “When I announced that I was separating on the website, [Loehnen] titled the piece ‘Conscious Uncoupling’ and I had no idea.”

chrisgwyneth

Gwyneth Paltrow and Chris Martin in 2003

Paltrow, who has relocated the business from the UK to Los Angeles, now wants to expand it and describes it as her "main job" - though she dismisses the idea that focusing on Goop means she's left acting behind, implying the suggestion is sexist.

“I don’t see it as I’m leaving something behind, I see it as this year I probably won’t make a movie or I probably won’t do a TV show or a play, and I’ll focus on the business. It’s our tendency to want to put women in one little category,” she said. “That’s where we like them.”

emma

Gwyneth Paltrow in Emma at the age of 22, with Toni Collette

Though she admits to some “trepidation” before starting the venture, Paltrow, 42, explains that she believes jumping in headfirst has always been her forte.

She told the publication: “I had this the other day where somebody was asking me about [the film Emma] that I did in England when I was 22. It was really my first starring role, an adaptation of Jane Austen’s Emma. And I remember at the time people saying, ‘Weren’t you intimidated to play this English heroine? You’re this American girl.’

“When I think about it, I would be petrified.”

However the Shakespeare in Love star doesn't appear too fazed by those who criticise the website, saying: “I always like it when there’s a big response to something because it tells me, ‘Oh we’ve touched a nerve here, this is really interesting.' There are a lot of media companies that would die to have the kind of response that we get from our content.”

Images: Rex Features

Related

rexfeatures_4900230al.jpg

Gwyneth Paltrow on rising above 'difficult' divorce for her children

hero.jpg

The 10 secret beauty products celebrities swear by

rexfeatures_4760837h.jpg

Gwyneth 'offended' by sexist comparisons to fellow entrepreneurs

rexfeatures_457789s.jpg

Gwyneth Paltrow's mother doesn't understand conscious uncoupling

ThinkstockPhotos-516528625.jpg

Natural beauty products you have in your kitchen

Comments

More

Watch Emma Stone bravely open up about her lifelong anxiety battle

‘I didn’t think I’d ever be able to move away from home’

by Kayleigh Dray
28 Apr 2017

Sadie Frost opens up about her “crippling” anxiety and panic attacks

“Certain situations become crippling”

by Kayleigh Dray
28 Apr 2017

Rosie Huntington-Whiteley’s surprisingly honest selfie advice

The supermodel has an important message for everyone on social media

by Kayleigh Dray
28 Apr 2017

Ellen DeGeneres on how homophobic attacks damaged her mental health

“I was really, really in a deep depression”

by Kayleigh Dray
28 Apr 2017

This 101-year-old athlete can’t stop winning gold medals (and hearts)

Man Kaur took home a clutch of gold medals at the World Masters Games

27 Apr 2017

Emmy Rossum pens powerful essay about single mothers

“She was always enough. She is enough”

by Kayleigh Dray
27 Apr 2017

Susanna Reid clashes with Piers Morgan about stretch marks

Reid's body-positive comments were shut down by Morgan.

by Hayley Spencer
26 Apr 2017

Beyoncé is offering to pay for women to go to university

She'll be paying the way for four Formation scholars

by Hayley Spencer
26 Apr 2017

Emma Watson on “incredibly dangerous” social media

“I set even more boundaries than I had before”

by Kayleigh Dray
26 Apr 2017

Brie Larson: Emma Stone and Jennifer Lawrence “saved my life”

“That support was everything”

by Kayleigh Dray
26 Apr 2017