James Franco has apologised after he unwittingly propositioned a 17-year-old fan on Instagram earlier this week.
Appearing on the Live! With Kelly and Michael show in New York this morning, the 35-year-old actor admitted that he felt awkward about the incident and had used "bad judgement".
Franco made contact with the Scottish fan, whose first name is Lucy, after she tagged a picture of him on her Instagram page while on a trip to New York City. She was said to have met the actor earlier outside the stage door of his Broadway show Of Mice and Men.
In a private exchange, he asked how long she would be staying in the city, commenting "You're single? ... Should I rent a room?" He then asked about her age, after she mentioned something about her 18th birthday present.
Lucy clarified she was "nearly 18" and eventually turned him down, saying "I'll come back when I'm 18".
She later posted about her decision to resist the actor, saying "james franco asked me to meet him alone! It was really him and I rejected him!! wtf am I doing".
Appearing on the talk show today, Franco told hosts Kelly Ripa and Michael Strahan he was "embarrassed" about the exchange.
"I was feeling awkward -- I didn't want to come on the show and just feel awkward," he said. "I'm embarrassed, and I guess I'm just a model of how social media is tricky. It's way that people meet each other today, but what I've learned -- I guess because I'm new to it -- is you don't know who's on the other end. You get a feel for them, you don't know who you're talking to. I used bad judgment and I learned my lesson."
"Unfortunately, in my position -- I mean, I have a very good life, but not only do I have to the embarrassing kind of rituals of meeting someone, but if I do that, then it gets published for the world. So now, it's double embarrassing," he added.
Co-host Ripa then joked, "I promise I won't reveal our text messages."
After the exchange emerged yesterday, Franco posted a message on Twitter telling parents to keep their teens away from him.
He wrote, "HOPE PARENTS KEEP THEIR TEENS AWAY FROM ME. Thank you."
Some media reports have since speculated that the entire exchange is an elaborate hoax to promote Franco's 2013 movie Palo Alto - about a teacher who falls for his teenage pupil.
On a lighter note during the talk show, Franco also talked about his and Seth Rogen's parody of Kim Kardashian and Kanye West's Bound 2 video and Vogue cover on YouTube.
"I was actually gonna be Kim, and then, on the morning that we did it, Rogen said, 'No, it'd be funnier if I did it, and I had my shirt off!'" said Franco, adding that West called them afterward. "It was a surreal conversation -- he's the sweetest guy, and he actually had a proposal for us for the next chapter... it involves Paris and his wedding. I don't think it will ever happen. I would've done it just to be around that wedding!"
Take a look at the now-infamous Instagram exchanges, below:
The exchanges between Franco and a fan on Instragram, above and below
Photos: Rex Features