Jump to Main ContentJump to Primary Navigation

Fans praise Kendrick Lamar's new music video for positively highlighting stretch marks

Kendrick Lamar.PNG

Five-time Grammy winner Kendrick Lamar has just surprised fans by dropping a video for his new single, Humble. The visually-rich 3-minute video features plenty of attention-grabbing and provocative images, referencing Da Vinci’s The Last Supper and seeing Lamar play the Pope. But there’s a sequence towards the end of the video which has caught the attention of his female fans for a very different reason: he seemingly pays homage to natural beauty and stretch marks.

Half way through the video he raps:

I’m so f***in’ sick and tired of the Photoshop/
Show me somethin’ natural like afro on Richard Pryor/
Show me somethin’ natural like ass with some stretchmarks/
Still will take you down right on your mama’s couch in Polo socks, ayy

Read more: Victoria’s Secret model Jasmine Tookes praised for ‘real’ stretch marks shot

To illustrate his words, a female co-star appears dressed up in a sparkling choker and lace bodysuit, with slicked-back hair, flawless skin and fake eyelashes. But when she moves into the frame opposite, the fascade slips away to reveal her natural beauty and she’s wearing a simple vest top. Lamar then comes into the split screen, staring adoringly at her bare face and stretch marks, before a close-up of her butt and thighs takes up the screen.

Stretch marks - Kendrick Lamar Humble video

Despite adorning the bodies of almost every woman, stretch marks have been historically hidden, denied as the norm and erased from the media. So it’s being seen as a breath of fresh air that they’re highlighted and extolled in a music video, especially one by a (very influential) male music star.

Read more: The 2017 Feminist Calendar: events for protesting and celebrating the sisterhood


Kendrick Lamar - Hustle video

Lamar’s female fans were fast to praise his video for its “body-positive message”. One user wrote: “Didn't realise how much I wanted to see an ass like mine represented until I saw that ass w/ stretch marks in Kendrick's video.”


The whole video is evocative in its use of imagery, but other moments in the video are less groundbreaking in their representation of women. Footage at the start of a video shows a group of women dressed in underwear as they count piles of money for Lamar. Whether this is an intentional trope or not, it can be seen to perpetuate tired, misogynistic “video girl” stereotypes. However, it’s great to see female fans taking away more body-positive feelings towards themselves as a result of the later scene.

Watch the full video below.

Images: Courtesy Vevo/YouTube




Katy Perry confirmed for Glastonbury 2017

adele (2).jpg

Adele emotionally explains why she may never tour again


There will be no songs and no Li Shang in the live-action Mulan remake



The best A-list Instagrams from the week so far

From the Beckhams' proud moment to Serena Williams' fierce posing

by Nicola Colyer
28 Jun 2017

Michelle Rodriguez threatens to quit Fast & Furious over lack of women

“I just might have to say goodbye”

by Amy Swales
28 Jun 2017

The decision to name Mr Big was controversial, says SATC producer

It was a last-minute script choice

by Anna Brech
28 Jun 2017

“Why women are all beauty pageant contestants to Donald Trump”

“I bet she treats you well”

by Anna Pollitt
28 Jun 2017

Serena Williams’ reaction to her pregnancy test is refreshingly honest

Everyone needs to listen to what the tennis champion has to say

by Kayleigh Dray
28 Jun 2017

Jennifer Lawrence proves she’s a badass dog mum when man grabs her pet

Don’t ever try to touch her dog without permission

by Kayleigh Dray
28 Jun 2017

Amy Poehler is here to fight for your right to be an idiot

Because why should women always have to be the sensible ones?

by Moya Crockett
27 Jun 2017

OITNB’s Julie Lake on how she transforms into the delightful Angie

This is what the cast go through to inhabit their characters

by Amy Swales
27 Jun 2017

Serena Williams hits back at claim she couldn’t beat top male players

John McEnroe said Williams would be “like 700” in the men’s rankings.

by Moya Crockett
27 Jun 2017

Juror in Bill Cosby case blames victim Andrea Constand's outfit

It's 2017 and we're still blaming sexual violence on how women dress

by Elle Griffiths
27 Jun 2017