Pop star Madonna took part in a game of word association on Buzzfeed this week, where she was asked to write down the first word that came to her mind when she read a particular word.
Under 'Crocs', she wrote "effective", under 'Instagram' she wrote "time consuming" and under the vegetable kale she wrote the word "gay".
Her fans took to the comments section under the article to express their disappointment in her seemingly negative use of the word, with one writing, "Saying kale is ‘gay’ is meant to convey that she doesn’t like it, so it is an insult”.
Other fans wrote, “I am SO TIRED of people using ‘gay’ in a negative context,” and "I am surprised she is using the word "gay" as an insult. I thought she was more sensitive than that".
When the popstar was asked to associate a word with Russian President Vladimir Putin, she wrote "gay" for a second time.
One fan responded by writing, "she used "gay" as a derogatory statement not once but TWICE".
The incident has sparked a debate on the use of the word 'gay' in Buzzfeed's comments section and on Twitter with one reader on Buzzfeed saying, "I think it's sad that people just assume that when she called Kale "gay", that it was said in a negative way. Gay used to be another word for "cheerful","happy","glad". Nowadays, the first thing that pops in people's minds if they hear the word gay, is it's about being homosexuals or being used as an insult to homosexuals. Some people are so quick to judge others".
(Images: Buzzfeed, Rex Features)