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Milla Jovovich the new face of Campari

Hollywood star Milla Jovovich stars in a dramatic new campaign for the 2011 Campari Calendar. The series is titled It’s the end of the world, baby! and features Milla in a variety of vivid, imaginative scenarios that are both a toast to life and a representation of ancient theories about the end of the world and afterlife. The images are inspired by modern cinematography, mythological and biblical origins. Milla said, "What attracted me most to the project was the powerful inspiration behind it, as well as the positive approach of celebrating life with a special toast, with friends and family." Come see incredible photos from the calendar itself and behind-the-scene pictures from the shoot, in the gallery below.

Simply click on an image to launch the gallery

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