MTV have attracted fierce criticism after announcing this year's MTV Movie Award nominations - with not one woman listed in the 'Best Hero' category.
A campaign on the Care 2 Petition Site has launched to get Katniss Everdeen, the female protagonist of The Hunger Games franchise, on the list.
The petition was launched by movie goer Sophie Azran, who couldn't believe a strong character like Everdeen was omitted from the "Best Hero" line-up. Those named in the category include Channing Tatum as John Cale in White House Down and Martin Freeman as Bilbo Baggins in The Hobbit: The Desolation of Smaug.
"Young women already have too few female heroes represented in film and television," said Azran on her petition page. "We're constantly shown by the entertainment industry that men are brave, powerful, or successful, while women are often given supporting roles and weak characters."
Much like us, Azran is a huge fan of the The Hunger Games series, "not just because it was a thrilling story, but because I admired the courage, intelligence, and persistence of Katniss Everdeen. Teen girls and young women everywhere need to see that courageous, principled women can be rewarded just like men."
"The MTV Movie Awards are widely watched by a young adult audience," she said. "It's appalling to me that the event's producers are ignoring this female hero, especially since this film beat out all the others at the box office."
The latest Hunger Games film Catching Fire, surpassed the $409m US box office figure of Iron Man 3, making it the biggest US movie of 2013. But while Robert Downey Jr. as Iron Man is up for voting in the Best Hero category, Jennifer Lawrence's Katniss Everdeen has been snubbed.
Azran added, "The MTV Movie awards encourages public involvement, allowing the public to vote on winners. If enough of us ask for Katniss to be added, I'm confident that MTV will listen."
A new study by the Center for the Study of Women in Television and Film at San Diego State University found that only 15 percent of 100 top-grossing films of 2013 featured a female protagonist, while only 30 percent of those films had female-speaking characters.
Azran's campaign on thepetitionsite.com has already gained over 16,000 signatures in support, with a target of 20,000 signatures by April 13, 2014.