Jump to Main ContentJump to Primary Navigation
Top

Meet Instagram's latest star (but she isn’t everything she seems)

miquela.JPG

It’s a little worrying to know that we’ve reached an age where the lives we project online are so contrived and filtered that when a cyborg appears on Instagram, followers aren’t certain if she’s a real – but filtered – woman, or simply computer generated.

This is what’s happened with Instagram’s latest star, Lil Miquela.

After joining the photo-sharing app only three months ago, @lilmiquela has already amassed 58.7k followers – but many of them aren’t entirely certain if she’s a human or just an avatar.

money got longer

A photo posted by *~ MIQUELA ~* (@lilmiquela) on

 

Stealing Molly's #TBT but honestly shoulda stole those glasses 

A photo posted by *~ MIQUELA ~* (@lilmiquela) on

Presented as a picture-perfect but ‘beautifully flawed’ mixed-race early twenty-something with a taste for ‘alternative’ fashion, Miquela can be seen trying on new clothes, playing with Snapchat filters, taking multiple selfies and even hanging out with friends.

While nobody is entirely clear what or who Miquela is, and the star herself has made no comment, Dazed have asserted that:

“Amongst the noisy speculation of what Miquela is, the loudest is understood as her being the digitalised product of a “real girl” designer who simply edits her own appearance into an alien-esque squareness.”

Up reading @teatenders like

A photo posted by *~ MIQUELA ~* (@lilmiquela) on

Listening to Mavado & buying cupcakes wyd?

A photo posted by *~ MIQUELA ~* (@lilmiquela) on

While others have suggested that the Instagram account is an elaborate marketing campaign to promote the new edition of The Sims, rumoured to be launching soon.

Whatever or whoever she is, Miquela draws our attention to how extreme our culture of online superficiality has come – both in terms of the obsessiveness of ‘growing a personal brand’, and in terms of the impossible beauty standards that have come with the digital age.

And the fact that she’s so popular? Well, that says it all. 

Related

michelle obama carpool karaoke.jpg

Michelle Obama nails James Corden's Carpool Karaoke with Missy Elliot

72790023.jpg

New ‘orgasm’ fashion range sparks debate about female sexual pleasure

victoria's secret.jpg

Chanel Iman opens up about making it in fashion as a black woman

rexfeatures_5689844fi.jpg

Kirsten Dunst to direct film adaptation of The Bell Jar

pinky promise fred and far.jpg

The anti-engagement ring trend that’s encouraging women to ‘self love’

iStock_88670839_MEDIUM.jpg

Why we can all benefit from more flexible working

shaved head.JPG

Actress documents shaving her head amid breast cancer treatment

winnie-the-pooh.jpg

Winnie the Pooh is Britain's favourite children's book character

TeresaHalbach-700x525.jpg

Teresa Halbach’s friend reacts to Making a Murderer Season 2 news

More

The best A-list Instagrams from the weekend

From Lupita Nyong’o’s chilled afternoon to Serena Williams’ girls’ night out

by Nicola Colyer
21 Aug 2017

UKIP candidate suggests paying British Indians to leave the UK

And Twitter responds perfectly

by Moya Crockett
21 Aug 2017

Elisabeth Moss denies that Scientology is anything like Gilead

The Handmaid’s Tale star discusses the parallels between her show and her faith.

by Moya Crockett
21 Aug 2017

JK Rowling spots mansplainer in the wild, and deals with him perfectly

The Harry Potter author won’t let any woman’s confidence be knocked by mansplaining

by Kayleigh Dray
21 Aug 2017

The best A-list Instagrams from the week so far

From Nicki Minaj’s vintage look to a Sisterhood of the Travelling Pants reunion

by Nicola Colyer
18 Aug 2017

Chris Brown tried to excuse his attack on Rihanna, and it’s not OK

“Violence is a choice he made – and he alone is responsible for it”

by Kayleigh Dray
17 Aug 2017

Serena Williams on how skin colour affects what people think of her

“I feel like people think I’m mean”

by Amy Swales
17 Aug 2017

This Hocus Pocus star’s pregnancy announcement is pure 90s perfection

“I smell children…”

by Kayleigh Dray
17 Aug 2017

Anna Faris on knowing when to call time on an unhappy relationship

“Don’t be afraid to seek your independence”

by Kayleigh Dray
17 Aug 2017

Why Taylor Swift’s sexual assault verdict is a victory for womankind

The pop star has completely changed the narrative

by Kayleigh Dray
16 Aug 2017