Jump to Main ContentJump to Primary Navigation

Sainsbury's and Royal British Legion team up to recreate Christmas truce for new advert


Sainsbury's have just launched their new Christmas advert, and yes, you're going to need a whole box and a half of tissues for this one. 

The three-minute long video depicts a real scene from World War One in 1914 when German and British soldiers held a series of unofficial ceasefires over Christmas Eve and Christmas Day, called the Christmas truce. Soldiers from both sides even walked across to no-man's land to exchange gifts and food.

The supermarket chain, in partnership with the Royal British Legion, have recreated this scene inspired by real events from 100 years ago, and starts with soldiers from both sides singing Silent Night in their own language, with the lyrics cleverly switching from English and then into German. 

One brave soldier then pokes his head out of trenches and proceeds to make his way into the middle of no-man's land. Other soldiers take his lead and both German and British sides come together for this poignant moment, talking to each other, sharing tales of their loves they've left behind and wishing each other merry Christmas.

True to the story, they also begin to play football, with the young men all cheering each other on, despite knowing they will at some point have to return to the trenches and begin shooting at each other as they become enemies once again.

The chocolate also featured in the advert will be available to buy from Sainsbury's for 50p and all profits will be given to the Royal British Legion. You can also watch the making of the video here and how they were dedicated to making it a truly authentic look at what life was like in the trenches and on that particular Christmas.

If you manage to make it through the whole thing without wanting to sob at your desk, then we commend you. 



Bette Midler confirms SJP and co-stars are ready for Hocus Pocus 2


Gwyneth Paltrow reveals her beauty routine


Escape workplace stress with your own wearable "Nutshell" pod



Miss Iceland quits beauty pageant after being ‘told she's too fat’

“I am a very strong woman, but sometimes my strength isn't enough”

by Anna Pollitt
25 Oct 2016

Woman responds in the best way possible to the receipt of a d*ck pic

“Dear Sir, Thank you for the unexpected and unsolicited submission of your penis portrait for our consideration”

by Harriet Hall
25 Oct 2016

Lady Gaga and James Corden are a perfect odd couple in Carpool Karaoke

Far from a Bad Romance.

by Moya Crockett
25 Oct 2016

The best A-list Instagrams from the week so far

From Heidi Klum's wardrobe antics to Olivia Wilde's sweet breastfeeding snap

by Nicola Colyer
25 Oct 2016

Serial’s Adnan Syed could be freed on bail while awaiting new trial

He has served over 17 years in prison

by Kayleigh Dray
25 Oct 2016

Pamela Anderson calls for a “sensual revolution” to eradicate bad sex

The model and actress wants us to stop watching hardcore pornography.

by Moya Crockett
25 Oct 2016

Sarah Jessica Parker slams sexist Kim Cattrall feuding rumours

“We needed each other”

by Kayleigh Dray
25 Oct 2016

“Frantic, distressed” Taylor Swift describes alleged groping incident

The singer says a DJ assaulted her backstage at one of her concerts.

by Moya Crockett
24 Oct 2016

A cast member has confirmed this Gilmore Girls fan theory

Had you noticed?

by Amy Swales
24 Oct 2016

Emma Stone has some thoughts on Hollywood’s “insane” gender pay gap

“We should all be treated fairly and paid fairly.”

by Moya Crockett
24 Oct 2016