Jump to Main ContentJump to Primary Navigation
Top

“She’s beautiful, she’s powerful, she’s complicit”: Scarlett Johansson spoofs Ivanka Trump in mock perfume advert

scarlett-johansson-ivanka-trump-saturday-night-live-spoof-perfume-ad-complicit-2.JPG

In her two decade-long acting career, Scarlett Johansson has played everything from a Russian superhero (The Avengers) to Anne Boleyn’s sister (The Other Boleyn Girl) and a military cyborg (Ghost in the Shell). Her most recent role, however, is set to be one of her most provocative: Ivanka Trump.

Johansson appeared as President Donald Trump’s eldest daughter in a sketch on Saturday Night Live over the weekend. The 30-second clip spoofs beauty industry advertising clichés, as well as the ‘First Daughter’, as ‘Ivanka’ is seen starring in a faux advert for a new fragrance caustically named ‘Complicit’.

The mocking advert shows Johansson’s Ivanka striding into a glittering ballroom, wearing a shimmering metallic dress and dripping in diamonds.

As heads turn and classical strings swell in the background, a woman’s voice intones seductively: “Every man knows her name. Every woman knows her face.

“When she walks into a room, all eyes are on her. She’s… Ivanka.”

Johansson, who has been open about her distaste for the Trump administration, is seen raising a flute of champagne and waving with a rigid, dead-eyed smile on her face. As she struts through the ballroom – which, like the infamous elevator at Trump Tower, appears to be decorated entirely in gold – the voiceover continues: “A woman like her deserves a fragrance all her own. A scent made just for her.

“Because she’s beautiful. She’s powerful. She’s… complicit.”


Read more: Kristen Stewart on why she decided to come out during Trump’s rise to power


With these words, the camera lingers on a shot of a perfume bottle filled with amber liquid, labelled Complicit.

“She’s a woman who knows what she wants, and knows what she’s doing,” the woman’s voice concludes. “Complicit.”

The SNL skit suggests that Ivanka is cynical, power-hungry, and more like her father than her PR team would have us believe. In one of the spoof advert’s most cutting moments, Johansson-as-Ivanka is seen applying lipstick in a mirror.


Read more: Trump says he'll fund Planned Parenthood – on one condition


“She doesn’t crave the spotlight, but we see her,” breathes the voiceover. “Oh, how we see her.” As the camera cuts to Johansson’s reflection in the mirror, we don’t see her at all; we see Alec Baldwin as Trump. Ivanka Trump might be beautiful and elegant, the skit says, but underneath the gloss she’s just like her father.

trump

What Ivanka Trump sees when she looks in the mirror, as imagined by Saturday Night Live.

The advert then skewers Trump’s much-vaunted feminist credentials, saying: “A feminist. A champion. An advocate for women. Like… how?”

The skit concludes with the line: “The fragrance for the woman who could stop all this, but won’t.”

scarlett

"The woman who could stop all this, but won't": Scarlett Johansson as Ivanka Trump.

Although Ivanka Trump has no official role in her father’s administration, her influence on the president is well-known. President Trump himself has referenced the powerful effect his supposedly favourite child has on his political decisions, tweeting in January that she is “always pushing me to do the right thing”.

Ivanka’s expertly curated public image of a glamorous-yet-wholesome working mother, meanwhile, is widely considered to have helped President Trump win the votes of white middle-class women in last November’s election.

A self-proclaimed feminist, she made regular appearances on her father’s behalf during the US election campaign – going as far as to defend his crude comments about women and insisting that his boasts about sexual assault were not consistent with the man she knew.

complicit

Complicit: a fragrance by Ivanka Trump.

Since President Trump took office in January, Ivanka has been acting as an unofficial presidential counsellor (her husband, Jared Kushner, is a senior White House adviser). The couple have been frequently depicted as moderating forces in the Trump administration: voices of urbane tolerance and relative liberality in the face of the President’s brash impulsiveness and the far-right tendencies of many in his cabinet.

However, many on the left have condemned Ivanka for “co-opting feminism” in a quest for personal gain and power. Writing in the New York Times, Jill Filipovic describes her as a “post-feminist huckster, selling us traditional femininity and support of male power wrapped up in a feminist bow”.

President Trump has not yet commented on the Saturday Night Live skit. However, given his well-known hatred of the show, itchy Twitter fingers and knee-jerk defensiveness of his beloved daughter, it seems only a matter of time. 

More

Anna Faris on knowing when to call time on an unhappy relationship

“Don’t be afraid to seek your independence”

by Kayleigh Dray
17 Aug 2017

The best A-list Instagrams from the week so far

From Reese Witherspoon’s vacation vibes to Cara Delevingne’s birthday getaway

by Nicola Colyer
16 Aug 2017

Paris Hilton defends Donald Trump from sexual assault allegations

“I think [the women] are just trying to get attention and get fame...”

by Moya Crockett
16 Aug 2017

The personality trait that Mindy Kaling hopes to pass on to her baby

Kaling gets real about motherhood as she confirms her pregnancy

by Kayleigh Dray
15 Aug 2017

Paris Hilton describes the emotional fallout of her 2001 sex tape

“I could not leave my house for months”

by Amy Swales
15 Aug 2017

Taylor Swift wins sexual assault case for “anyone who feels silenced”

“My hope is to help those whose voices should also be heard”

by Amy Swales
15 Aug 2017

This is why you’ll never see Jennifer Aniston on social media

That account you’re following is a fake.

by Moya Crockett
15 Aug 2017

Oprah Winfrey patiently explains why she’ll never marry her boyfriend

Just in case anyone thought it was their business

by Kayleigh Dray
15 Aug 2017

Ryan Reynolds’ emotional tribute to woman killed on set of Deadpool 2

The death of Joi ‘SJ’ Harris has left him “heartbroken”

by Kayleigh Dray
15 Aug 2017

Billie Piper on feminism, fear and her first love

"I’m just afraid of all of it."

by Stylist
15 Aug 2017