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Women breaking gender stereotypes: empowering new Instagram campaign spotlights female diversity


Instagram has launched a new campaign aiming to celebrate female storytelling.

Launching this week at a gallery in Los Angeles, the campaign hopes to celebrate the women of Instagram, under the hashtag #MyStory.

Calling itself a “new series that spotlights inspiring women in the Instagram community,” the project will include an ongoing profile of all the women, posted regularly in O Magazine, and in the #MyStory blog.

My Story is curated by journalist, Jessica Bennett, who writes about women’s issues and co-curates the Lean In Collection with Getty Images (which hopes to change the way stock photographs present women).

Camille Becerra: Chef, food writer and food photographer


Perpetual happy state attained when holding big platters of food, thanks @studiodore by @erikmelvin28

A photo posted by @camillebecerra on

Petra Collins: artist using Instagram to break down feminine stereotypes.


A photo posted by Petra Collins (@petrafcollins) on

Shantell Martin: compulsive drawer, Adjunct Professor at NYU Visiting Scholar at MIT Media Lab

In the depths of the #Intel HQ getting my virtual reality drawing on #VR #areyouyou #latergram #htc #virtualreality

A photo posted by Shantell Martin (@shantell_martin) on

The project is co-hosted by Instagram COO Marne Levine and Girl Meets World actor, Rowan Blanchard, who has spoken at the UN on behalf of HeForShe.

Bennett was approached by the social media app, in the hope that she could help the platform be used in a more inclusive manner.

She scoured Instagram in the search for the profiles she thought were going against the grain of female stereotypes and whittled the list down to 28 diverse women whose profiles you can pour over, and be inspired to make your independent feminist life a reality.

MyStory co-host, Rowan Blanchard posts her own images of women who have inspired her.

Mehgan Heaney-Grier: Ocean Adventurer, Marine Conservationist, Biologist, Freedive Champion 

Laura Johannet: Software Engineer posting funny images of her life in tech.

The women selected are not famous, but chosen because of the way they live their lives and tell their own stories.

Included in MyStory is software engineer, Laura Johannet (@codegirl) who posts funny images of her life in tech.

The artist, Petra Collins (@petrafcollins) , uses Instagram to break down feminine stereotypes.

Jenn Zeller (@TheSDCowgirl) is a rancher in South Dakota who posts beautiful pictures of her life with horses.

Tess Holliday (@tessholliday) is a plus-sized model posting pictures of her unconventionally beautiful life.

Katie Meyler (@katiemeyler) worked to fight Ebola, and founded More Than Me, a campaign hoping to changes women's lives in Liberia, through education.

Tess Holliday (@tessholliday) is a plus-sized model posting pictures of her unconventionally beautiful life.


One of my favorite #FBF modeling for @monifcplussizes a couple months ago. Mood in this photo: #effyourbeautystandards #model

A photo posted by Size Model | Mom | Feminist (@tessholliday) on

Toyin Ojih Odutola: Making drawings in New York and other happenings.

Katie Meyler: Worked to fight Ebola, and founded More Than Me, a campaign hoping to changes women's lives in Liberia, through education.

Speaking to Teen Vogue, Blanchard says:

“I really want to abolish this idea that there's one perfect body or there's one perfect woman or there's one perfect hair type or whatever. I think that's definitely something we made a point of when choosing all the women.”

“It's cool that the #MyStory campaign unites all of us under the same hashtag and we're able to relate to each other and see our differences and see how we can help each other,” she says.

Jenn Zeller: is a rancher in South Dakota who posts beautiful pictures of her life with horses.

Strawburry17: Entrepreneur, Youtuber, Gaming enthusiast, Foodie, lover of Anime & Cosplay.

Saskia Keultjes: Illustrator & gif artist. Captures her feelings, jokes, memories, moods and ideas in dreamy drawings, comics and gifs.

Learn to say no #nogirl #draw #ink #illustration #artist #art #no #feminism #lineart

A photo posted by Illustrator & gif artist ☄ (@saskiakeultjes) on

The creators believe that Instagram has democratised the way we can share our lives. Bennett explains to Refinery 29 that:

"In the past, the ability to be a photographer, or to depict daily life, was reserved for a select few — that's the way media worked. Now, anyone can tell their story."

You can join in the conversation by tagging your own images with #MyStory.



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