Jump to Main ContentJump to Primary Navigation
Top

The Russian Tampax Ad

Untitled-1.jpg

While, we're probably all agreed that tampons are pretty useful, the adverts for these products tend to err on the sappy or just a little bit annoying (like this one).

However, Tampax in Russia has taken a decidedly different spin on the genre with their new commercial.

The scene opens to two beautiful, swimsuit-clad women getting ready to take a swim in the sea out in front of them.

Both of them begin a graceful front crawl when all of a sudden - well, we won't spoil it for you. Here's a hint though: they won't be cheerfully water ski-ing or strapping on rollerblades to zoom down the promenade.

Let's just say that we're a little scared to go out into open water ever again. Watch the video below.

Related

Sick-of-cliches.jpg

Kerry Low Low advert challenges food ads aimed at women

Entertaining-retro-adverts.jpg

Entertaining retro adverts

Untitled-1.jpg

Top 10 most risqué adverts

More

The best A-list Instagrams from the week so far

From a Sisterhood of the Travelling Pants reunion to Nicki Minaj's vintage look

by Nicola Colyer
18 Aug 2017

Chris Brown tried to excuse his attack on Rihanna, and it’s not OK

“Violence is a choice he made – and he alone is responsible for it”

by Kayleigh Dray
17 Aug 2017

Serena Williams on how skin colour affects what people think of her

“I feel like people think I’m mean”

by Amy Swales
17 Aug 2017

This Hocus Pocus star’s pregnancy announcement is pure 90s perfection

“I smell children…”

by Kayleigh Dray
17 Aug 2017

Anna Faris on knowing when to call time on an unhappy relationship

“Don’t be afraid to seek your independence”

by Kayleigh Dray
17 Aug 2017

Why Taylor Swift’s sexual assault verdict is a victory for womankind

The pop star has completely changed the narrative

by Kayleigh Dray
16 Aug 2017

Paris Hilton defends Donald Trump from sexual assault allegations

“I think [the women] are just trying to get attention and get fame...”

by Moya Crockett
16 Aug 2017

The personality trait that Mindy Kaling hopes to pass on to her baby

Kaling gets real about motherhood as she confirms her pregnancy

by Kayleigh Dray
15 Aug 2017

Paris Hilton describes the emotional fallout of her 2001 sex tape

“I could not leave my house for months”

by Amy Swales
15 Aug 2017

Taylor Swift wins sexual assault case for “anyone who feels silenced”

“My hope is to help those whose voices should also be heard”

by Amy Swales
15 Aug 2017