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The Stylist Census

Census Hero Final.jpg

Well, you’re an interesting bunch. We’ve spent the last month poring over the Stylist Census results (all 9,997 of them!) to work out precisely what is pushing the buttons of UK women today. And we can honestly say that apart from Samantha Brick’s paean to her own beauty, it’s the most fascinating thing we’ve read this year.

But it wasn’t all unexpected. A lot of things we knew about our lovely readers already. We thought, for instance, that most of you would be aged 25-34 (59.6%) and work full-time (76.9%). We imagined most of you would be in a relationship (45.8% with a further 22.7% married) and were likely to not yet have children (82.9%).

But if that’s made you feel a bit predictable, don’t despair. You surprised us too. While most of you earn roughly the same as your partners, 33.2% would be annoyed by being the main breadwinner – because you’d have to take on more responsibility.

You would be outraged if you weren’t on the same salaries as men doing the same job as you. And while most of you believe you are paid the same as male colleagues, you still feel the government should implement policies to make this law. However, the majority of you have never asked for a pay rise, preferring to be offered one instead.

As for politics, 46.2% of you voted for the Conservatives or Lib Dems (22.8% and 23.4% respectively) in the last would vote differently now if you had the chance. Yet 48.2% of you wouldn’t describe yourselves as politically active. You want to get married (64.9%) and have kids, but not until you’ve reached the right level and salary at work. Most of you feel 30 is the best age to have a child and if you couldn’t conceive naturally, over half of you would consider IVF. And some of you would ideally want five children or more – only 0.8% mind you.

Your sex lives – not surprisingly – unearthed diverse and sometimes emotional stories (read more on page 79) and trawling through the data, we found there is a small, highly efficient group of you who love to push yourself to the limit in every area of your life. We hail the new Super Extremists – journalist Kate Spicer is one and she’s carved out two hours to write about it on page 72. You can find out all the results in the magazine, starting on pate 58, but before you do we’ll leave you with our favourite discoveries from the Stylist Census.

Your Top Ten Revelations

The Stylist Census results in brief

1. Sky-high achievers

You’re well-educated – 62.3% have a degree level or equivalent qualification while 24.4% have a PhD, masters or higher.

2. Earning your place

44.5% are against female quotas on boards, saying it’s inverse sexism and you should be able to get these positions on merit.

3. Forgettable sex

Good loving is hard to find it seems. Nearly a fifth of you (18.5%) can’t remember the last time you had sex.

4. Single mothers

Over a third of you (35.7%) would have a baby outside a relationship although 82.9% of you currently don’t have children.

5. Anti -feminists

Well over a third of you (37.1%) wouldn’t describe yourself as a feminist and that sits just below the national average of 42%.

6. Beating the blues

30.7% of you told us you have had therapy in the past while 3% of you are currently receiving treatment.

7. The power of love

That special man or woman in your life is vital – 52.4% of you feel that your relationship is your greatest priority.

8. Political apathy

We’re not as political as our mothers – 85% of women voted in 1979 while only 73.8% said you voted in the last election.

9. Saving lives

Even after Jade Goody lost her life to cervical cancer age 27, 16.8% of you have still never had a smear test. Come on, ladies.

10. Laying a nest egg

According to the Stylist Census, we are a group of prudent savers. Over half of you (53.3%) already have a pension in place.




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