Celebrity feminism has become a real trend of late – and while we might question whether this dilutes the cause – it can only be a good thing that the word has spread to the mainstream.
Last year, actor and UN ambassador for goodwill, Emma Watson, announced that she was taking time off from the silver screen to brush up on feminist literature, and focus on the fight for gender equality.
The video, dubbed over with Sia’s powerful anthem, Chandelier, chronicles the hurdles women have had to jump on the race to equality. These include the Equal Pay Act, sporting achievements and enrolling at university. The video sees women racing and jubilantly jumping over hurdles in footage of the women’s Olympics hurdles final at the 1964 Tokyo games.
Watson says: “Women and girls have always faced hurdles, but that’s never stopped us. We’ve sacrificed, fought, campaigned, succeeded, been knocked back and succeeded again.
“In a race for justice we’ve leapt over countless obstacles to win our rights,” she says.
But there are still hurdles left on the track, and Watson’s voiceover says “there are many huge and high hurdles left to jump.” These include the 15 million child brides every year, the 62 million girls out of school and the fact that 1 in 3 women experience domestic violence in their lifetime.
The video is positive and celebratory, ending on the note that:
“The race is still on. Every day of every year of our lives, but we will cross the finishing line. No one can stop us.”
Watch and repeat.