Lizzie Carr - Stylist's Lunchtime Masterclass Web Chats - Stylist Magazine

Lizzie  Carr

Lizzie Carr

The brand strategist answers your questions

We were recently joined for a lunchtime masterclass with Lizzie Carr, strategic innovation director at global brand consultancy The Gild.

After studying Business of Perfumery at Plymouth University (the only place in the world where you can take this degree), Lizzie began her career working for a fragrance house, creating fragrances for a broad range of brands, including Lynx, Impulse, Veet and Gillette.

Since joining The Gild team in 2007, she has headed up a number of global brand positioning, innovation and insight projects for brands that you regularly find in the supermarket such as Peroni, Grolsch, Comfort, Cadburys, Red Bull and Rizla.

As strategic innovation director, Lizzie helps companies identify and better connect their brands with a target consumer - this could be through generating a profile of a consumer, creating a name and identity or spotting an opportunity to launch a new product.

She has also been responsible for helping clients use global trends within their local markets and brands and was the key driver behind The Gild’s What Women Really Want research.

This web chat has now finished but you can read all the questions posed to Lizzie and her replies in the transcript below

Tags: web chats, careers

Share on

or email.

  • Facebook
  • Digg
  • Delicious
Add a comment

Comments

Add a comment

Our Most…

 How to make the perfect baby

How to make the perfect baby

From hair colour to athletic ability, we’ll…

More
This Season's Must have Coats

This season’s must-have coats

Few can deny the instant impact a slick of new…

More
Shopping

How to set up an online fashion business

From being a sub-editor at The Times website to…

More
How to  grow  your eyebrows

How to grow out your eyebrows

Every week, Stylist's beauty desk will be…

More

Win one of three pairs of tickets to Kendal Calling

Festival season is still in swing as Kendal…

More

10 of the most delicious and easy meals for one

Dining alone? Dig in. While many recipes just…

More
Jennifer Hudson

Jennifer Hudson on living with grief after family tragedy

Jennifer Hudson has opened up about the shocking…

More