Stylist were joined by Lief Schneider, managing partner of top London PR agency Schneider Bartosch Communications for our Lunchtime Masterclass recently. Read the transcipt of our web chat in the comments below.
As a senior PR and brand communications consultant Lief specialises in strategic profile building and reputation management – both for individuals and companies.
A firm believer in applying common-sense to communications and business strategy, Lief’s approach is straightforward: what does a company need to say about itself? When? How? How should public relations fit in with the main business strategy? How can businesses interact with the media to get that extra push? When is it good to stay quiet?
Lief's experience spans banks, entrepreneurial businesses, entertainment companies, business leaders and celebrities. She has media trained over a hundred top executives and people in the public eye and advised on high-level strategy and crisis management.
Lief started out in journalism before moving into PR. She has a graduate law degree, is an unrepentant smoker and is a regular media commentator on reputation management issues.
Our web chat has now closed. Read all of the questions and Lief's answers, below.