We were recently joined for a lunchtime masterclass with Nicky Bullard, creative director at London-based marketing agency LIDA.
Nicky has 20 years of experience writing award-winning words across all mediums and sectors and is responsible for every piece of creative work that leaves LIDA.
In her first year as creative director, the agency won 22 industry accolades across five different clients and Nicky herself shot straight into the number five spot in Campaign’s Top 10 Direct Creative Directors.
In his book Untold Stories, Alan Bennett branded Nicky's Carte D’Or commercial a "stroke of genius" and said he wished he’d written it himself.
Outside of the day-night-weekend job, Nicky has been known to do a bit of stand-up and is in the middle of writing a play.
This web chat is now closed, but you can see all the questions posed to Nicky and her replies in the comments section below