We were recently joined for a lunchtime masterclass with Sarah Curran, founder and chief creative officer of my-wardrobe.com.
Sarah started her career at News International as a sub-editor for The Times online and launched online retailer my-wardrobe.com in April 2006. It has since become the UK’s leading online retailer of "everyday luxury" designer womenswear and menswear fashion, with a 110-strong team and 1.4 million global visitors every month.
It offers beautifully edited collections from over 180 leading designers including Anya Hindmarch, 3.1 Phillip Lim, Camilla Skovgaard, Paul Smith, Burberry and Acne.
Sarah attends fashion shows around the world and regularly comments on trends and designers for leading print and broadcast media, as well as speaking at key industry events. As chief creative officer, she also oversees all creative and consumer touch points of my-wardrobe.com.
In recognition of Sarah’s entrepreneurial skills and expertise in the fashion sector, she has been made a fellow of the RSA (The Royal Society for the Encouragement of Arts, Manufactures & Commerce).
This web chat has now finished but you can read all the questions posed to Sarah and her replies in the comments section below
Sarah Curran is the international judge of the Martini Royale Casting competition alongside iconic designer Christian Louboutin. Vote for the UK finalist Elizabeth Griffiths to go to the Martini Royale Casting Grand Final in Milan on Facebook or watch Sarah's YouTube introduction to the competition here
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