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Web chat: Claire Bridges

We were recently joined for a lunchtime masterclass with Claire Bridges, the award-winning creative consultant and trainer behind Now Go Create.

Claire has worked for some of the world’s biggest brands in her 18-year career. She was formerly a managing director in a global consumer PR agency and has pitched ideas over 200 times, winning business from brands including Starbucks, Danone, Unilever, Kellogg's and many more.

She now runs a creative consultancy for businesses and works with brands like Wrangler and Prêt a Manger as well as start-ups. Her focus is practical application of creativity for business, teaching individuals and companies how to be more creative through boot camps that last from three hours to four days.

Claire’s training shares the secrets that advertising and communications experts use to generate ideas and has tutored over 1,000 people in proven ways to be more creative. Her advice has been described as “a great way to demystify the creative process.”

She is currently studying with the world’s leading experts in creativity for an MA in Innovation, Creativity and Leadership at City University London.

This web chat has now finished but you can read all the questions posed to Claire and her replies in the transcript below