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Sháá Wasmund

We were recently joined for a lunchtime masterclass with Sháá Wasmund, founder of Smarta.com - a business support and advice network for start-ups, small business owners and entrepreneurs in the UK.

A graduate of The London School of Economics, Sháá’s entrepreneurial career had an unusual start.

At 22 she won a competition to interview Super Middleweight boxing champ Chris Eubank and ended up helping promote his next fight to a sell-out 48,000 live crowd and a TV audience of 18 million.

Soon after she set up her own PR and marketing company and won the then relatively unknown vacuum cleaner company Dyson as one of her first clients. Working alongside Sir James Dyson helping to establish Dyson as a global brand taught Sháá more about business than any MBA.

In 2009 Sháá launched Smarta.com, an innovative business platform providing advice, networking and tools for business owners, backed by leading entrepreneurs Theo Paphitis and Deborah Meaden.

In 2011 she created the "Smarta Business Builder," a groundbreaking cloud-based subscription toolkit for small businesses.

Sháá is a prolific public speaker and passionate champion of small businesses. Amongst other accolades, she has been voted by the Institute of Directors as one of the UK’s Six Most Connected Women and has been recognised by the London Stock Exchange for her services to Enterprise.

This web chat has now finished but you can see all the questions posed to Sháá and her replies, below