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Seriously hip hotels you need to follow on Instagram

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Forget beauty bloggers and fashion brands. Some of the coolest, quirkiest and most inspiring Instagram accounts belong to independent hotels.

Here, globetrotting travel writer Anna Hart reveals her favourite hotels around the globe… many of which have Kardashian-grade Instagram followings.


Hotel Saint Cecilia, Austin, Texas

Morning walk...wish you were here. 🙌🏼 #hotelsaintcecilia #hscrecommends #bunkhousehotels

A post shared by Hotel Saint Cecilia (@hotelsaintcecilia) on

A firm favourite among SXSW-headed celebrities – and Lena Dunham’s favourite hotel – the Saint Cecilia is the baby of uber-stylish designer and hotelier Liz Lambert. 

Followers: 55.9K
Follow for: eternal sunshine, vintage rock’n’roll records and general debauchery in the neon-lit pool
From: £213 per night

@hotelsaintcecilia / hotelsaintcecilia.com


Loveland Farm, North Devon, England

If this is the future of glamping, Bring. It. On. Fashion designers Jeff and Karina Griffin have created a beautiful, sustainable space dotted with futuristic eco-pods for guests. 

Followers: 2,145
Follow for: rugged coastal landscapes, space-age geodomes, and did we mention the baby pigs?
From: £122 per night

@loveland_farm / lovelandfarmcamping.co.uk


Madonna Inn, San Luis Obispo, California

Another beautiful day at Madonna Inn! #CaliforniaSummer #SecretGarden #VisitSLO #VisitCalifornia

A post shared by Madonna Inn (@madonnainn1958) on

Built in the 1950s by the Madonna family, this gloriously retro and unashamedly OTT hotel remains a firm favourite with everyone from local ladies-who-lunch to LA hipsters.

With a sexy poolside bar, renowned steak restaurant, Barbie-pink tennis courts and decor designed to raise eyebrows, if you can’t have a good time at the Madonna Inn, check your pulse.

Followers: 35.9K
Follow for: extravagant bedroom decor, decadent desserts, plenty of pink
From: £156 per night

@madonnainn1958 / madonnainn.com


El Fenn Hotel, Marrakech, Morocco

Monochrome minimalism? Not on our watch. True or no @willemsmitt? Photo by @roisinlaffertykld

A post shared by El Fenn Hotel Marrakech (@elfennmarrakech) on

Marrakesh is a city made for Instagram, from the brightly-hued spice markets to the mosaic tiles to the staggering sunsets. And no Insta account shows this off more beautifully than the El Fenn, an arty, boho-luxe boutique retreat in the medina, with a rooftop just made for minty cocktails.

Followers: 63.1K
Follow for: bohemian interior design inspiration, dreamy courtyards, sunshine through stained-glass windows
From: £201 per night

@elfennmarrakech / el-fenn.com


Urban Cowboy, Brooklyn, New York

Super-cool Williamsburg is somewhat short of super-cool hotels to match, which is why Urban Cowboy, part townhouse B&B, part art project, has been such a hit. Expect vast vintage leather sofas, exposed brickwork walls, Navajo weaves and a saloon vibe; this is way-out-West cowboy meets East Coast designer.

Followers: 78.9K
Follow for: half-naked hipsters, vintage vehicles, Pendleton blankets
From: £145 per night

@urbancowboybnb / urbancowboybnb.com


Uxua Casa Hotel, Trancoso, Brazil

A post shared by UXUA Casa Hotel & Spa (@uxua) on

This art-filled casa hotel is a perennial favourite among the sort of uber-stylish celebrities who shun the likes of the Four Seasons; Solange Knowles honeymooned here. Created and owned by Wilbert Das, former Creative Director of Diesel, every picture will make you want to book the next flight to Trancoso.

Followers: 19.2K 
Follow for: pastel-hued fishermen’s huts, blue skies and white sands, divine design details
From: £404 per night

@uxua / uxua.com


The Hoxton Hotel, London, England

That lobby life 🤘🏼(📷: @galagonzalez) #TheHoxtonParis

A post shared by The Hoxton (@thehoxtonhotel) on

From decadent breakfasts to imaginative cocktails and regular arty flourishes in-between, the Hox’s Insta account resembles the dream East London lifestyle we’d all like to lead. They now have branches in Shoreditch, Holborn, Amsterdam, Paris and Williamsburg – hipsters of the world, unite!

Followers: 85.3K
Follow for: impeccably styled avocado on toast, bike porn, unmissable happenings
From: Shoreditch, £99 per night; Holborn, £199 per night

@thehoxtonhotel / thehoxton.com

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