Last year, we reported that Ryanair had the ambitious goal of offering flights to the USA for as little as £10.
Twelve months on and it seems the Irish budget airline's project is gaining headway, with hopes that affordable routes from Europe to America will take flight in the next five years.
The company's board approved plans yesterday with 12 to 14 cities in Europe and in the US on the map, including New York, Boston, Chicago and Miami from London Stansted, Dublin, Berlin and Cologne.
Ryanair’s head of marketing, Kenny Jacobs, said regular one-way fares would begin at £99 and its trademark promotional giveaways starting at £10.
The services are expected to begin once Ryanair buys the long haul aircrafts it needs. The company said it's already negotiating a deal with manufacturers, but it did not comment any further.
“European consumers want lower cost travel to the USA and the same for Americans coming to Europe. We see it as a logical development in the European market,” said a spokesperson for the company.
“The business plan is there but it's dependent on attaining viable long haul aircraft and we estimate that's four to five years away.”
It's understood that technical developments behind the Boeing 787 Dreamliner in the past few years have made the possibility of a cut-price transatlantic flight a serious proposition.
Budget airline Norwegian sent the travel market spinning last June with the launch of a new London to New York route from just £150 one way.
Laker Airways tried the same thing 30 years ago and failed to make it work. But, along with the developments at Boeing, Norwegian is already successfully operating budget flights between Oslo and America.
John Strickland, an independent aviation consultant, told The Guardian the success of Ryanair’s transatlantic venture would depend on the airline getting a good deal on the purchase or lease of planes. “It is not just any aircraft, it is about getting efficient and cost-effective aircraft, otherwise you could lose your shirt.”