Jump to Main ContentJump to Primary Navigation
Top

The #itwasneveradress toilet sign is changing the way the world views women

itwasalwaysadress.jpg

Prepare to change the way you view the women's toilet sign forever. 

A brilliant new version of the female symbol, where the familiar white triangular dress is imagined as a cape and pair of trousers instead, is making the rounds on the internet.

Under the hashtag #itwasneveradress, the visual is part of a campaign from American tech company Axosoft to challenge gender stereotypes and celebrate pioneering female heroes in technology, science and other fields where females are underrepresented.

The logo made its debut at the Girls in Tech conference in Arizona this week and has since been tweeted by women across the world. 

"This lady, well, we've been looking at her the wrong way," says Tania Katan, the Curator of Code for Axosoft, in a recent video about the movement. "We're launching a campaign that shows you what's really on the other side. It was never a dress."

The movement hopes to "shift perceptions and assumptions about women and the audacious, sensitive, and powerful gestures they make every single day" Axosoft says on the new website itwasneveradress.com.

"In science, technology, arts, mathematics, politics, houses of worship, on the streets, and in our homes, insightful women are often uninvited, overlooked, or just plain dismissed."

"Through storytelling, community building, innovation and creative disruptions, It Was Never a Dress will foster necessary conversations, vital voices, and images from around the world that honor ALL women. When we see women differently… we see the world differently!"

Here are a few of our favourite reactions to the new women's bathroom signs...

Hit right click and print to

Right click and print if you want to give your local public toilet a makeover...

Words: Sejal Kapadia

Related

Untitled-5.jpg

Dad hits back at school for shaming daughter in 'inappropriate' dress

Fake tan glow.jpg

Hilarious illustrations show you how to get ‘beach body ready’

11182776_10153256319685775_7697283757958095359_o.jpg

Student pens powerful open letter to man who sexually assaulted her

bikini body.jpg

The best and funniest take-downs of the Beach Body Ready campaign

lena-dunham_hero_v2.jpg

Meet the A-list fitness fans embracing exercise for the right reasons

Kate Winslet interview.jpg

Interview exclusive: Kate Winslet vents her fury at body pressures

More

The truth about that ‘SSSS’ airport stamp on your boarding pass

A lot of people have been complaining about this on Twitter

by Kayleigh Dray
22 Sep 2017

These are the most wish-listed places to stay on Airbnb in the UK

Just wait until you see the tree house

by Megan Murray
21 Sep 2017

Discover paradise closer to home

Turquoise water, white sand and bottle-nosed dolphins; Stylist discovers Britain’s most tropical archipelago

by The Stylist web team
19 Sep 2017

These are the least (and most) stressful cities to live in the world

You'll never guess where made it to the top of the list

by Megan Murray
19 Sep 2017

Ryanair has cancelled up to 50 flights per day

"You need to give us a chance to make alternative arrangements"

by Susan Devaney
18 Sep 2017

The 7 most spectacular autumn holidays to book now

From Europe to Asia, these are the best trips to add to your bucket list

by Sarah Biddlecombe
15 Sep 2017

The first underwater restaurant will fulfill your mermaid fantasies

It's everything you dreamed and more

by Megan Murray
13 Sep 2017

Ryanair just made a major change to its cabin baggage allowance

This changes everything

by Sarah Biddlecombe
07 Sep 2017

Live the good life in the British Virgin Islands

Stylist uncovers the variety on offer in the British Virgin Islands

by  Moya Lothian-McLean
05 Sep 2017

How to get 24 days off in a row in 2018, using just 14 days' holiday

by Maggie Hitchins
04 Sep 2017