Jump to Main ContentJump to Primary Navigation
Top

World's first aeroplane art gallery set for take-off

virghero.jpg
virghero2.jpg
beneineheo.jpg
beneinework2.jpg
benworkhero.jpg

Just when you thought First Class had it all, Virgin installs an art gallery on one of its aircrafts.

The airline is offering its Upper Class passengers the chance to purchase duty-free slightly pricier than its usual fare with the launch of the first ever airborne art gallery next month.

For the whole of February customers can view and buy one-off paintings by British Graffiti artist Ben Eine as they fly at 35,000 feet.

Eine's work, entitled MANANDHISMACHINES, is displayed on the aircraft, above

Eine's colourful typographic art can be seen in major cities across the world, including east London's famous "Alphabet Street," where Eine artistically spray-painted the letters A to Z across shop shutters .

David Cameron even gave Barack Obama one of the artist's creations as a gift in 2010, a move that shot Eine to international fame and arguably gave his street cred a slight battering.

Now, in a collaboration with prolific entrepreneur Sir Richard Branson, Eine will showcase 10 bespoke works priced between £2,500 and £15,000 on Virgin's Gallery in the Air.

Eine said: “My philosophy through all my work, be it on canvas or on the street, is about pushing boundaries and not simply going with the flow because everyone else is doing something a certain way.

So, that's what First Class looks like, above

"I respect Virgin Atlantic’s brave and challenging attitude and the way it goes against the grain, so I jumped at the chance to be part of the first ever Gallery in the Air. We have created a completely original way of appreciating and buying art - a new frontier for the industry.”

Such is Eine's admiration of Branson, he even drew a not-for-sale portrait of the Virgin founder to hang in the London Heathrow Clubhouse.

Branson said: “We like to do things differently at Virgin Atlantic and are always finding new ways to surprise and entertain our customers. Our new Gallery in the Air is the first ever commercial art gallery in the sky and is a good example of this.

“I am a huge fan of Ben’s work and, like us, he does things differently and doesn’t follow the crowd. We’re delighted to be working with him, mixing things up a bit and having a bit of fun along the way.”

Virgin's in-flight Eine exhibition is set to be the first in a series of collaborations with high-profile artists.

Visionary or sell-out? Let us know your thoughts in the comments section below or @StylistMagazine

Words: Anna Pollitt. Images: Rex Features, Virgin

Related

hero.jpg

Damien Hirst Art At...Burger King

Mini-food-art-salami-sandwi.jpg

Teeny tiny food art

Comments

More

Revealed: the cheapest European cities for a weekend break

From Paphos to Prague

by Sarah Biddlecombe
27 Mar 2017

Last-minute mother-daughter getaways to book for Mother’s Day

From spa retreats to gin tasting

24 Mar 2017

The insider tips to help you bag a cheaper holiday

Sneaky flexi-flight tricks and Sunday arrivals

by Amy Swales
23 Mar 2017

It's official: This is the world's best holiday destination

And you might be surprised by which destination came in second.

by Hayley Spencer
23 Mar 2017

The top six #springtime photos taking over your Instagram feed

Believe it or not, spring has sprung...

22 Mar 2017

Uncover art and hidden history in the Bavarian city of Munich

Stylist discovers there's more to Munich than beer and sausages

by The Stylist web team
21 Mar 2017

Travel expert reveals cheapest and most expensive days to fly

Read this before you book your big summer holiday…

by Kayleigh Dray
20 Mar 2017

It's official: these are the world's 10 best cities to live in

And most of them are in Europe

by Sarah Biddlecombe
14 Mar 2017

Here’s what the new “UK Disneyland” will look like

Dazzling sketches of the upcoming resort have just been released.

by Moya Crockett
13 Mar 2017

Take time out to refresh your body and palate in Iceland

Stylist's editorial assistant tastes home-grown goodness in Reykjavik

by  Moya Lothian-McLean
06 Mar 2017