Jump to Main ContentJump to Primary Navigation
Top

World's first aeroplane art gallery set for take-off

virghero.jpg
virghero2.jpg
beneineheo.jpg
beneinework2.jpg
benworkhero.jpg

Just when you thought First Class had it all, Virgin installs an art gallery on one of its aircrafts.

The airline is offering its Upper Class passengers the chance to purchase duty-free slightly pricier than its usual fare with the launch of the first ever airborne art gallery next month.

For the whole of February customers can view and buy one-off paintings by British Graffiti artist Ben Eine as they fly at 35,000 feet.

Eine's work, entitled MANANDHISMACHINES, is displayed on the aircraft, above

Eine's colourful typographic art can be seen in major cities across the world, including east London's famous "Alphabet Street," where Eine artistically spray-painted the letters A to Z across shop shutters .

David Cameron even gave Barack Obama one of the artist's creations as a gift in 2010, a move that shot Eine to international fame and arguably gave his street cred a slight battering.

Now, in a collaboration with prolific entrepreneur Sir Richard Branson, Eine will showcase 10 bespoke works priced between £2,500 and £15,000 on Virgin's Gallery in the Air.

Eine said: “My philosophy through all my work, be it on canvas or on the street, is about pushing boundaries and not simply going with the flow because everyone else is doing something a certain way.

So, that's what First Class looks like, above

"I respect Virgin Atlantic’s brave and challenging attitude and the way it goes against the grain, so I jumped at the chance to be part of the first ever Gallery in the Air. We have created a completely original way of appreciating and buying art - a new frontier for the industry.”

Such is Eine's admiration of Branson, he even drew a not-for-sale portrait of the Virgin founder to hang in the London Heathrow Clubhouse.

Branson said: “We like to do things differently at Virgin Atlantic and are always finding new ways to surprise and entertain our customers. Our new Gallery in the Air is the first ever commercial art gallery in the sky and is a good example of this.

“I am a huge fan of Ben’s work and, like us, he does things differently and doesn’t follow the crowd. We’re delighted to be working with him, mixing things up a bit and having a bit of fun along the way.”

Virgin's in-flight Eine exhibition is set to be the first in a series of collaborations with high-profile artists.

Visionary or sell-out? Let us know your thoughts in the comments section below or @StylistMagazine

Words: Anna Pollitt. Images: Rex Features, Virgin

Related

hero.jpg

Damien Hirst Art At...Burger King

Mini-food-art-salami-sandwi.jpg

Teeny tiny food art

Comments

More

These are the world’s 9 most Instagrammed holiday destinations

How many have you ’grammed already?

by Moya Crockett
23 Jun 2017

These are the world’s most and least expensive beaches of 2017

Lunch on the Vietnamese coast is more than three times cheaper than sunscreen in the Seychelles

by Anna Brech
22 Jun 2017

This photobombing pup has taken the internet by storm

The cutest thing on the internet right now

by Nicola Colyer
21 Jun 2017

Discover the south coast of Corsica

Stylist kicks back on the French island

by Kitty McGee
20 Jun 2017

Audrey Hepburn's mansion is up for sale for £11 million

And she's not the only Hollywood legend to have lived there.

by Hayley Spencer
20 Jun 2017

This hotel's 24-karat gold sheets take travel luxury to the next level

Yes, sleeping like a ridiculous princess is going to cost you

by Hayley Spencer
20 Jun 2017

Check into an eco-luxe hotel on the US West Coast

Stylist finds in California 'farm-to-table' isn't a trend, it's a way of life

by Joanna McGarry
15 Jun 2017

The beautiful Wes Anderson places we’ve stumbled across in real life

These ‘accidental Wes Anderson’ spots are getting a lot of love on Reddit

by Kayleigh Dray
14 Jun 2017

Hot’dam – 40% off a luxury Amsterdam trip

08 Jun 2017

The best walking routes to explore from the city

by Victoria Gray
02 Jun 2017