If you’ve ever shelled out to have a rich turquoise ombre done by a professional only to watch it fade to murky green within a fortnight, you’re not alone. Everyone struggles to maintain hair colour, whether it’s rainbow or subtle – but the key lies in what you do with it after you’ve exited the salon.

Whether you’re brave enough to dye your hair at home, or rely on the pros for their expertise, colour will still fade unless you take precautions – and we’re not just talking about avoiding swimming pools. Granted, box dyes and temporary colour conditioners and masks are likely to leach from the hair faster than salon jobs, but the right approach to aftercare will definitely change everything.

How to keep rainbow hair colour looking fresh – not faded