We talk about hyped collaborations a lot (or at least I do), but what does that actually mean? I’ll tell you. It means an incredibly exclusive, limited-edition piece of something (usually pretty expensive) that people will literally clamber over themselves to get.

Why on earth would we do this? So that we can hold a little piece of fashion history – and brag to friends, who questioned our sanity when we stood in a freezing queue for a pair of branded socks.

The beast behind a lot of this hyped hysteria is Supreme, the New York-based skate brand that has become the ultimate fashion status symbol. Last year, in an unprecedented move, the streetwear brand collaborated with Louis Vuitton for a collection that sent the fashion world into pandemonium – think tents pitched for days, queues bending around every nook and cranny of Soho, and real-life tears (mine, when I forgot the drop date).

This will undoubtedly be the most hyped (and expensive) collaboration of the year