When January rolls around, it’s all too easy to embrace the ‘new year, new you’ mantra with unwavering determination. First up: we start to cut out ‘bad’ food – but it doesn’t need to be this way. In fact, it’s completely unnecessary as Lucy Mountain, @thefashionfitnessfoodie, knows all too well.

“Food phobia is rife, where anything remotely beige or carb-y is constantly being cut out and restricted,” she tells Stylist. “We’ve [women] been told we need to be smaller and take up less space, and wear weight loss like a badge of honour by hitting the perfect balance of carbs, fats and protein on your fitness tracker food app.

“Balance is not found by starting a new diet this month, or by detoxing or drinking skinny tea – or whatever other b******t you’ve been fed.

“It’s perfectly possible to have a well-balanced diet and still enjoy all of the foods you love.”

Why women really shouldn’t feel guilty for eating ‘bad’ food