Despite being bright, Pantone have given the shade a golden undertone to create a softness and warmth that more mellow, inspired by natural surroundings and sea life as a reaction to the onslaught of social media we’re presented with in this modern world.

Explaining the thought-process behind the creation of Living Coral, Pantone says: “Living Coral emits the desired, familiar, and energizing aspects of color found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent colour mesmerizes the eye and mind.

“Representing the fusion of modern life, Living Coral is a nurturing colour that appears in our natural surroundings and at the same time, displays a lively presence within social media. It embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.”

Not only do we love the optimism and buoyancy of this shade and what it represents, it’s also just a bloody gorgeous colour that we’re more than happy to start rocking in excess immediately.

We’ve had some fun hunting out some of the prettiest coral pieces out there to help you jump on board with the trend, from salmony cardigans to peachy notebooks.

15 ways to welcome Pantone’s colour of 2019 into your life