Goop has produced two Sex Issues which have discussed issues like orgasm equality and desire and how to ask for better sex – all genuinely important topics and ones rarely discussed in a frank and unapologetic way. Goop also sells a pretty healthy array of sex toys including vibrators called The Fireman, The Tennis Coach, The Millionaire and The Frenchman (because these are the men that all women want to have sex with, obviously) and a tickle ring for $673. Goop is very pro sex.

One of the many suggestions for improving your sex life on Goop is eating sex bark. That’s correct. A bark (a sort of pretend piece of chocolate, really) which, upon eating, will make you want to mount something. Its magic ingredient is Sex Dust made by the Moon Pantry in LA (Sex Dust, £39, cultbeauty.co.uk) which is described on their website as an “adaptogenic blend of lusty superherbs and Shatavari that helps combat the effects of stress to ignite your creative energy, in and out of the bedroom.” Goop recommended this sex bark in their Valentines newsletter, calling said bark an “aphrodisiac warming potion that will send waves of blood to all the right places.”

So, in the name of journalism, I strap on my pinny and bake me some sex bark. Here is the recipe:

SEX BARK (taken from GOOP.com)

¼ cup coconut oil

¼ cup ghee

1 cup Moon Pantry cacao

3 teaspoons Moon Pantry Sex Dust

2 teaspoons ashwagandha

¼ cup raw honey or several drops stevia

1 ½ tablespoons Moon Pantry cacao nibs

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