It's easy to get stuck in a rut, particularly when it comes to your beauty regimen.   Despite the fact that we've gone through over 20 pairs of jeans over the past 10 years, in different forms and styles, when deciding on a perfume, we'll stick to what we've worn since we were 16 (Coco Chanel Mademoiselle, by the way).

10 beauty brands you've probably never heard of but need in your life

Lanolips

Sachajuan

This Works

Colour Wow

Windle & Moodie

Amazing Concealer

Le Couvent des Minimes

Dr Hauschka

Ole Henriksen

Aesop