In the video above, Bailey - the brand's Chief Creative Officer - announces that the luxury label are rewarding their Facebook fans by giving them an exclusive first sniff of the new Burberry Body Fragrance, before it hits shelves on 1 September.

A bespoke application on the Burberry's Facebook page allows customers to claim their free sample at the click of a button, and also features exclusive content for Facebook fans.

With model and actress Rosie Huntingdon-Whitely as the face (or should we say 'body') of the Eau de Parfum, and a glamorous multi-faceted glass bottle with rose gold engraved check, the fragrance (pictured below) is one of the most hotly anticipated beauty launches of the Autumn.

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A message from Christopher Bailey