Beauty

After a week of controversy, skincare brand Deciem is back in business

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Hanna Ibraheem
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After imposing a global shutdown, Deciem founder Brandon Truaxe has been stripped of his role as president and CEO at the company.

After imposing a global shutdown, Deciem founder Brandon Truaxe has been stripped of his role as president and CEO at the company.

The ruling was made by an Ontario Superior Court judge after Estee Lauder Cosmetics Inc, which owns 28% of the brand, brought forth a hearing.

A judge ousted Truaxe from Deciem’s board of directors and ended his role as president and CEO, reports WWD. The ruling also stated that he is not allowed to appoint or remove anybody on the board of directors.

Stores have also been re-opened and the website is back in business.

The court order comes after Truaxe posted a string of strange videos and images on to the brand’s social media. Just last week, he took to Instagram to announce that he was planning to close down the company with immediate effect due to alleged “major criminal activity”.

Truaxe posted a video to the main Deciem Instagram account, in which he said, “Almost everyone at Deciem has been involved in a major criminal activity which includes financial crimes and much other. You have no idea what a soldier I’ve been for more than 13 years.”

Nicola Kilner has been appointed the sole interim CEO of Deciem. Kilner was previously fired by Truaxe in February but was re-hired in July.

Following the ruling, Truaxe’s previous Instagram posts have now been deleted and a statement was shared with its followers.

It reads, “We make beautiful products. But the reality is that before beautiful products, we are a team of beautiful humans with deep hearts invested so heavily and lovingly in DECIEM. This love is what makes weeks like the last one so difficult.

“Following the court ruling on Friday we have now reopened all stores, offices, factories and warehouses. Together, we are committed to serving our customers, partners and everyone involved in this journey to the best of our humble abilities, and we are ready for the next part of our story to begin.

“Brandon will always be the founder of DECIEM. We will take the passion and values he has instilled within us as we continue to grow the brands we have created with transparency, integrity, authenticity, function and design.

“Thank you from the very bottom of our hearts to each and every person who has continued to support our journey. We look forward to sharing what’s to come with you.”

While we’re pleased that we can get our hands on some of our skincare favourites once again, Deciem’s closure gave us a chance to try some new products. Here are three affordable skincare brands that are worth looking into.

Image: Getty