A senior buyer at ASOS told stylist.co.uk exclusively: “We are incredibly pleased with the reaction we have seen to the Disney Minnie Sheet Mask. The customer loves this fun twist on what’s become an established part of our customers skincare routine.

“In addition to this, the Minnie print on the mask is super Instagrammable so we have seen a huge increase in our printed sheet masks sales due to the shareable nature of them through social media.”

And, while there’s no denying that the mask gives good face, it’s also enriched with rose water – which is good for your face.

“Rose water has anti-inflammatory properties that can help reduce the redness of irritated skin, get rid of acne, dermatitis and eczema,” reveals skincare expert Dr Deepali Bhardwaj, in an interview with SmartCooky about the benefits of the ingredient.

“It is a great cleanser and aids in removing oil and dirt accumulated in clogged pores.”

The unusual £3.50 beauty product that ASOS shoppers are obsessing over