The unusual £3.50 beauty product that ASOS shoppers are obsessing over

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Kayleigh Dray
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ASOS is our one-stop shop for high-street fashion trends, affordable wardrobe basics, designer lingerie and luxe beauty products.

However, it seems as if it’s fast becoming the ultimate destination for grown-up Disney fans too, judging by the latest must-have product gracing its digital shelves.

The online retailer is now selling a beautifying face mask which will leave you looking exactly like Minnie Mouse – all while calming your complexion and giving your skin some much needed TLC.

Which, we imagine, is what you’ve always dreamed of, right?

Check it out:

It’s the Disney Minnie Sheet Mask, currently priced at £3.50, and people have been losing their minds over the product on social media, with Disney fans far and wide flocking to Instagram to obsess over it.

“This is hilarious and amazing,” wrote one.

“Oh my god,” added another, “I’ve never wanted anything more.”

Some, though, were less impressed by the idea of an eyeless Minnie, with one dubbing it as “seriously too creepy to handle”.

A senior buyer at ASOS told exclusively: “We are incredibly pleased with the reaction we have seen to the Disney Minnie Sheet Mask. The customer loves this fun twist on what’s become an established part of our customers skincare routine.

“In addition to this, the Minnie print on the mask is super Instagrammable so we have seen a huge increase in our printed sheet masks sales due to the shareable nature of them through social media.”

And, while there’s no denying that the mask gives good face, it’s also enriched with rose water – which is good for your face.

“Rose water has anti-inflammatory properties that can help reduce the redness of irritated skin, get rid of acne, dermatitis and eczema,” reveals skincare expert Dr Deepali Bhardwaj, in an interview with SmartCooky about the benefits of the ingredient.

“It is a great cleanser and aids in removing oil and dirt accumulated in clogged pores.”

The Minnie Mouse sheet mask is very easy to use, according to the official product description: all you need to do is apply it to freshly washed skin, settle back and revel in your new Disney persona for 10 to 12 minutes.

Once done, you just need to remove it and throw it away – and be sure to rub the excess serum into your skin, too.

Tempted? Bag yours for £3.50 here before they all sell out.

Main image: Audrey Jackson


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Kayleigh Dray

Kayleigh Dray is Stylist’s digital editor-at-large. Her specialist topics include comic books, films, TV and feminism. On a weekend, you can usually find her drinking copious amounts of tea and playing boardgames with her friends.