Stylist looks at the new fragrance innovations that will see you step away from the spray…
If you spot me on my morning commute, you’ll likely see me reach into my handbag, pull out a pen and scribble on my neck. Then I’ll do it again for a post-lunch refresh and once more before I head out after work. But there won’t actually be any pen marks in sight. In fact, my pen contains perfume.
And it’s not just pens that are transforming the world of perfume application. Paintbrushes, powders, solid balms and infused wipes are all at the forefront of a new revolution in fragrances. When The Perfume Shop exclusively launched the Thierry Mugler Perfume Pens last year, the company sold out within a month and the trend for new fragrance formulas has grown ever since.
These attractive looking scents are more than just Instagram fodder. The new forms of fragrance are being billed as better suited to our lifestyles, too. “People are now busier than ever and we anticipate perfume pens, brushes and powders that are fun and easier to take on-the-go will be popular, as they are really convenient to have in your handbag or gym bag and perfect for travelling,” says Andrea Rickard, buying director at The Perfume Shop. They’re more acceptable to apply in public, too – there’s no risk of accidentally spritzing fellow commuters with a fragrance balm.
While traditional liquid scents will continue to decorate our dressing tables and bathroom shelves, innovative formulas are introducing a more discreet and thoughtful way of wearing your favourite fragrance. “Alternative formats make the experience of applying perfume a little more mindful,” explains fragrance expert and co-founder of Olfiction, Nick Gilbert. “With solid fragrances and scented pens, you are directly applying the fragrance to your skin rather than absentmindedly misting the scent around.” Rickard adds, “There is no doubt alternative formats are going to continue to be popular. Within the market it is about giving the customer choice – innovation in the perfume industry is difficult and this is a way all brands can continue to attract new customers.”
From unique formulas to snazzy packaging, discover the cutting-edge products changing the way we apply fragrance.
Giorgio Armani Sì Perfumed Powder
It may be very finely milled, but Armani’s Sì Perfumed Powder packs a punch. A light dusting will leave an aromatic layer of blackcurrant, citrus, wood musk and rose on the skin. To extend the lifespan of the scent, sweep on a few extra layers. Giorgio Armani Sì Perfumed Powder, £35 (launching 8 April)
Le Labo Santal 33 Amulet
The scent we choose is often seen as an extension of our personality, so it only makes sense to fill your entire life with it. Le Labo’s amulets can be thrown into your handbag, a clothing drawer or left in your car. Just dispense a few drops of the oil into the amulet and it will gently diffuse your favourite scent around you.
Jo Loves A Fragrance Paintbrush
Three years in the making, Jo Loves’ paintbrushes have earned cult status. Choose from one of six fragrances and paint the gel cologne along your neck, arms and the back of your legs. The formula dries in seconds to leave you scented for the whole day.
YSL Black Opium Click & Go Pen
The perfect option for those who love to top up their fragrance throughout the day, YSL has taken its best-selling perfume Black Opium and put it into a handy click pen. Just make sure you don’t reach for a Bic by mistake.
Lush Solid Oil Perfume
Lush’s perfume oils are vegan and cruelty-free, but they don’t compromise on the intensity of their scent. The latest addition to the range, Goddess, is based on the fragrance of their Ariana Grande inspired bath bomb. It’s packed with heady scents of oud and sandalwood with warm jasmine and Damascus rose. Total chart-topper
Jo Malone Fragrance Combining Solid Palette
Jo Malone has expanded its iconic scent offering with its first fragrance palette. The weighty yet chic packaging encases two solid perfumes (choose from 10 of the brand’s most-loved fragrances, all made from pure beeswax). Use your fingers to rub them onto your neck, wrists and the ends of your hair
L'Occitane Verbena Refreshing Towelettes
Whether you’ve sweated it out in the gym, stepped off a long-haul flight or need a post-lunch refresh, these L’Occitane towelettes tick all the boxes. As well as cleansing the body, they’re delicately perfumed with citrus-scented verbena to leave skin fragrant. Plus, they’re biodegradable, too.
Byredo Toile Textile Perfume
Spritzing your perfume directly onto your clothes has just been perfected by Byredo’s Textile Perfume. Made for everything from jumpers to bed sheets and furniture, the unisex scent permeates textiles to leave a fragrance that wafts around you for hours.