While the last few years have seen us relegate bright lipstick to the back of the make-up roster, this season is all about the comeback.

Maximalism has been a key beauty feature on catwalks this season and your go-to tool to work it into your look is a trusty red lipstick, whether it’s a high shine gloss or a classic glamour matte finish. When it comes to a high impact red lip, it’s all about the prep.

Make the most of the air time your smile will be getting thanks to your punchy red lip look, and kick things off with the Colgate Max White Ultra Toothpaste range, which uses revolutionary whitening technology.

Pop it on your shelf next to your beauty essentials and feel the warming sensation of the deep absorbing oxygenated action as it lifts surface and deep set stains. Enamel-safe, it promises a whiter smile in just three days.*

As for the rest of your look, keep it simple with a moisturising mist and dabs of highlighter on the cheekbones and brow bones for a fresh and confident look that lets the lips take centre-stage.

5 big and bold ways to make your look feel more ultra this season