Hurrah: beauty grooming victory as Tesco cuts price of women's razors

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Sarah Biddlecombe

We kicked off last year with the gloomy – yet predictable – news that women are forced to pay more than men for an array of everyday products sold on the high street. From deodorants and razors to jeans and toys, research found women pay a “pink tax” of around 37% extra on average for goods instead of men.

So hurrah for 2017 and the news that one retailer has finally taken the steps to start leveling the shopping playing field, with Tesco reducing the price of women’s razors to match that of men’s.

Finally bowing to pressure from a year of campaigning by various feminist groups, the supermarket slashed the cost of their women’s razors, which had previously been marketed at twice the price of the men’s equivalent.


"Pink tax": why should women pay than men for the same products?

A letter from the supermarket to Labour MP Paula Sherriff, who has been vocal about the need for more equal pricing on the UK high street, said, “Following an internal review and discussions with our suppliers, we have acted on concerns about the difference in price of our female and male disposable twin-blade razors”.

Read more: The pink price tax

A triumphant Sherriff tweeted, “Chipping away at gender pricing bit by bit.”

However, despite the small victory in finally saving a few quid on buying a (most likely pink) razor, there is still plenty of room for improvement around the high street.

Research conducted by the Fawcett Society last July found sexist pricing was apparent across the board in UK supermarkets, with own-brand grooming products such as razors, shaving cream and deodorant costing women more money than men, from 22% more in Asda to a whopping 56% more in Morrisons.

In a statement today the Society’s chief executive, San Smethers, said, “We welcome Tesco's decision to tackle sexist pricing by reducing the price of razors marketed at women but this is just the tip of the iceberg.

“We want to see them go much further and end these sexist practices.”

Video: Find the gender pay gap for your job


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Sarah Biddlecombe

Sarah Biddlecombe is an award-winning journalist and Digital Features Editor at Stylist

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