Beauty

This is the cult fragrance we’re buying every 20 seconds

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Kayleigh Dray
Published

Americans are positively obsessed with this fragrance – and it’s available in the UK for £35.

Fragrances are almost as old as civilisation itself. Indeed, the Ancient Egyptians used to distil botanical fragrances like attar and lily to create exotic perfumes, and the first chemists were perfumers who worked in Mesopotamia.

Since then, perfume-making has evolved from basic distillations of plants and essential oils into a booming industry that spans the globe. There are thousands of different options available, not to mention countless articles on the importance of choosing a signature scent (no doubt inspired by the fact that Christian Dior famously said that a woman’s perfume tells more about her than her handwriting).

But, even with so many beauty lines bringing out their own scents, there’s one cult fragrance which is out-selling all of its counterparts in the United States. And, better still, it’s available to buy for just £35 in the UK.

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We’re talking, of course, about philosophy’s Amazing Grace.

The number one fragrance in the USA for units sold, new research (shared exclusively with stylist.co.uk) has shown that one Amazing Grace perfume is sold every 20 seconds – with a minimum of 525,600 bottles of the stuff flying off the shelves each year.

And the story behind the clean, clear fragrance’s creation is a good one, too. Cristina Carlinohad – the founder of philosophy – had been sensitive to fragrance all her life, and her years in skincare and doctors’ offices had inspired her to make it her personal mission to find a fragrance to calm her senses, especially through her pregnancy with daughter Grace.

The result? A fruity fragrance with top notes of bergamot, lemon and neroli, a hint of muguet, orange blossom, rose and jasmine, and a dry musky undertone.

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Whatever fragrance you use, you’ll no doubt want it to last as long as possible. With that in mind, we reached out to an expert to ask for their advice on how to make our signature scent last all day, and this is what they came up with:

  • Fragrance is most effective when you apply it on pulse-points or where there is good circulation and warmth (i.e. wrists, behind the knee and inside the elbow).
  • Alternatively, you can also spray scent on your clothes, creating a cloud of fragrance around you.
  • It is true that rubbing your wrist after spraying scent can cause the evaporation of part of the top notes, the most volatile ones, so try to remember not to if you want to get the full effect of your scent.
  • Layering is the best way to create a scent that lasts all day. First use a bath oil or body wash, followed by a rich body cream for an all-over scent. This way the skin is scented and conditioned, ready for a spritz of cologne, the final touch.

You can find more of their expert fragrance-enhancing tips here. And, if you’re tempted to buy a bottle of Amazing Grace for yourself, you can do so here.

Image: Getty

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Kayleigh Dray

Kayleigh Dray is editor of Stylist.co.uk, where she chases after rogue apostrophes and specialises in films, comic books, feminism and television. On a weekend, you can usually find her drinking copious amounts of tea and playing boardgames with her friends. 

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