These are the 10 biggest beauty brands on Instagram in 2018

Posted by
Susan Devaney
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From YSL Beauty to Fenty Beauty by Rihanna, these beauty brands are gaining more followers by the day. 

Apparently you’re nobody in beauty until somebody follows you.

Of course, we’re talking about raking up followers on Instagram. From Chanel to Anastasia Beverly Hills, these are the brands that everyone’s not only trying and talking about, but following with speed on social media, too. 

And a new survey, carried out by, has found that it’s far easier to make waves on social when you have a celebrity in tow: Kylie Cosmetics that’s proving to be our number one go-to brand of 2018. However, MAC Cosmetics retains it’s crown as the most followed beauty brand on Instagram with a cool 19.3 million followers. 

You can peruse the full list below: 

10) YSL Beauty 

Followers up by: 152, 970

9) Too Faced 

Followers up by: 159,840

8) Chanel Beauty 

Followers up by: 172,050

7) Maybelline 

Followers up by: 173,460

6) Dior Make-up 

Followers up by: 197,700

5) Sephora 

Followers up by: 232,920

4) Anastasia Beverly Hills 

Followers up by: 279,540

3) Fenty Beauty by Rihanna 

Followers up by: 292,620

2) MAC Cosmetics 

Followers up by: 369,540

1) Kylie Cosmetics 

Followers up by: 421,050

Images: Instagram