Founded by Marcia Kilgore (you might also know her as the founder of Soap & Glory), Beauty Pie aims to provide more transparency when it comes to how much beauty products actually cost.

For example, luxury cosmetic and skincare products can cost upwards of £80 and skyrocket from there. On Beauty Pie, the same product (sans the branding) could cost between £10 and £20 with a breakdown of how that value is calculated. The price you pay is the factory price – something Beauty Pie makes no profit from (their revenue comes from subscription fees only).

The Beauty Pie Warehouse of Dreams pop-up has officially opened in London’s Covent Garden