Beauty

Beauty Pie: What is it, how do you sign up and is it actually worth joining?

Posted by
Lucy Partington
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Founded by serial entrepreneur Marcia Kilgore, Beauty Pie is member’s only club selling luxury beauty at affordable prices – without a catch. Here’s the low-down.

Beauty Pie isn’t a new concept. It launched back in 2017 and, along with the likes of Deciem, was part of a new wave of brands set to disrupt the beauty industry. It’s a subscription service that gives members access to luxury cosmetics at factory prices – and it’s not too good to be true.

Beauty Pie is the brain child of entrepreneur Marcia Kilgore, who’s also the powerhouse behind iconic brands like Soap & Glory, Bliss Spa and FitFlop. She’s worked in the industry for decades and has, along the way, learnt a lot about how both the industry and business works.

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Tired of the mark up and overpriced products, Kilgore’s aim is to create more transparency when it comes to knowing what you’re actually paying for and she wants her customers to be able to buy luxury goods at cost price. 

For example, a moisturiser from a well-known, high-end brand could have a retail cost of £100. But with Beauty Pie, that same product will cost just £12.04 – and the breakdown of that price is made clear on the website. Usually, it will cover important things product and packaging, safety and testing, and packaging and warehousing. It’s also worth noting that Beauty Pie make absolutely no profit from any of the cosmetics they sell – so what you’re paying for is the price the factory has charged for it. All their profit comes from the cost of membership.

Granted, that means there’s no extra, unnecessary money spent on packaging so it’s very no frills (but Kilgore still demands everything should be made from recycled plastic where possible) and there’ll never be a celebrity face associated with the brand, but full transparency and an extensive range of hardworking, reliable products that’s constantly expanding – and setting the precedent – counts for much more.

If you’re slightly dubious of where these cosmetics are actually made and where they come from, don’t be. Having worked in the industry for so long, Kilgore has travelled the globe and knows exactly which factories in which countries are best for certain products. Plus, it’s no secret that the majority of cosmetics tend to be made in the same places, and it’s those very same places that Beauty Pie make theirs, too.

There is a spending limit in place that relates to the retail value of products, and the amount you can buy every month depends on which membership tier you sign up for. 

With so many things to choose from - there’s everything from Japanese-inspired skincare, colour cosmetics, fragrance, candles, retinol creams and serums, lipstick and nail polish - it’s hard to know what to buy first, so we’ve rounded up our favourite bits to give you a helping hand…

5 of the best Beauty Pie products

Beauty Pie membership costs from £5 a month, visit beautypie.com to find out more.

Main image: courtesy of Beauty Pie

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Lucy Partington

Lucy Partington is Stylist’s beauty editor. She’s obsessed with all things skincare, collecting eyeshadow palettes that she’ll probably never use, and is constantly on the hunt for the ultimate glowy foundation.

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