Between differentiating the strobe creams from dewy balms and the toners from the liquid exfoliators, beauty can be an overwhelming topic at times. There are so many brands out there, it’s tricky to know where to start. But Beauty Pie is a great place to begin your journey.

The brand isn’t a new concept. It launched back in 2017 and, along with the likes of Deciem, was part of a new wave of brands set to disrupt the beauty industry. It’s a service that gives members access to luxury cosmetics at factory prices – and it’s not too good to be true.

Beauty Pie is the brain child of entrepreneur Marcia Kilgore, who’s also the powerhouse behind iconic brands like Soap & Glory, Bliss Spa and FitFlop. She’s worked in the industry for decades, and along the way she has learnt a lot about how both business and the beauty industry work.

Beauty Pie: what is it, how do you sign up and is it worth joining?