The internet at large is, without a doubt, one of the easiest places to keep an eye on fashion and beauty trends. From make-up brushes to t-shirts, strobing to geode hair, there’s a hashtag for everything nowadays – and, time and time again, it’s proven invaluable in spotting which high street items have captured the imaginations of fashionistas around the world.
Now that the summer is in sight (and our holidays are booked), our attention has turned to an old classic: we’re talking, of course, about the awesome glow power of the humble bronzer.
But, with so many bronzing products available nowadays, how do we know which one to splurge on?
Well, that’s where website Rank &Style steps in to help. The fashion and beauty site uses a specific algorithm, collecting and aggregating data from magazines, blogs, department stores and social media, to reveal the most popular products online.
And, yup, they’ve managed to pull out this year’s must-have bronzers, too – and the number one spot has been snagged by the make-up maestros at Bobbi Brown.
With an impressive eight different shades available (ranging from the soft, sandy hues of Elvis Duran to the rich golden-brown tones of Deep), Bobbi Brown’s Bronzing Powder promises a “a soft, matte finish” with every single application.
The lightweight, buildable formula has been created using a perfect balance of red and brown tones (the colours that exist in a true tan) to ensure it looks as natural as possible. All you have to do is sweep it on the apples of the cheeks, forehead, nose, and chin (aka wherever the sun naturally hits the face) to warm up your complexion whenever you need to.